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Understanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase

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1. 413652
2. http://hdl.handle.net/1853/31030

Identifer	oai:union.ndltd.org:GATECH/oai:smartech.gatech.edu:1853/31030
Date	08 1900
Creators	Schwartz, Joseph Michael
Publisher	Georgia Institute of Technology
Source Sets	Georgia Tech Electronic Thesis and Dissertation Archive
Detected Language	English
Type	Dissertation