The impact of gender effects on consumers' perceptions of brand equity a cross-cultural investigation /

Description

Thesis (Ph. D.)--University of North Texas, August, 2008. / Title from title page display. Includes bibliographical references.

Links & Downloads

1. http://digital.library.unt.edu/permalink/meta-dc-9007

Tags

Consumer behavior Consumer behavior

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/368114810
Date	January 2008
Creators	Ye, Lei. Pelton, Lou E.,
Publisher	[Denton, Tex.] : University of North Texas,
Source Sets	OCLC
Language	English
Detected Language	English
Source	connect to online resource.