by Ngau Chuk Leung Eric. / "Reports a survey carried out for BT (British Telecom) Hong Kong Limited"--Abstract. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 55-56). / ABSTRACT --- p.4 / TABLE OF CONTENTS --- p.5 / INTRODUCTION --- p.6 / Background --- p.6 / Problems --- p.8 / Objectives --- p.10 / LITERATURE REVIEW --- p.11 / Brunswick's Lens Model --- p.11 / Perceptual Maps --- p.12 / Perceptual Map By Factor Analysis --- p.15 / Determining the Number of Factor Dimensions --- p.17 / Producing the Perceptual Map --- p.17 / METHODOLOGY --- p.19 / Research Design --- p.19 / Samples & Sampling Procedure --- p.20 / Data Collection Procedure --- p.23 / Operationalization --- p.24 / Data Analysis --- p.26 / RESULTS AND DISCUSSION --- p.28 / Mean Analysis --- p.28 / Factor Analysis --- p.29 / Perceptual Map --- p.32 / CONCLUSIONS & RECOMMENDATION --- p.35 / Discussion --- p.35 / Managerial Implications --- p.39 / Limitations and Future research direction --- p.41 / APPENDIX --- p.43 / Survey Questionnaire --- p.43 / BIBLIOGRAPHY --- p.55
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322101 |
| Date | January 1998 |
| Contributors | Ngau, Chuk Leung Eric., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 56 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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