The concept of routinization and its effects on marketing variables

Description

Thesis (Ph.D.)--University of Alabama, 2001. / Includes bibliographical references (leaves 95-100).

Links & Downloads

1. http://images.lib.monash.edu.au/ts/theses/Brotherton.pdf

Tags

Consumer behavior. Marketing.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/223803604
Date	January 2001
Creators	Brotherton, Timothy Paul.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Full text available online (restricted access)