Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Description

by John R. Hauser and Glen L. Urban. / Bibliography: leaves 1-2 (2nd group).

Links & Downloads

1. 843-76a
2. http://hdl.handle.net/1721.1/1905

Tags

HD28 .M414 no.843-, 76a

Consumers' preferences Models

Additional Fields

Identifer	oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/1905
Date	January 1977
Contributors	Hauser, John R., Urban, Glen L., Sloan School of Management.
Publisher	Massachusetts Institute of Technology
Source Sets	M.I.T. Theses and Dissertation
Language	English
Detected Language	English
Format	24, 2, 1 leaves, 1806970 bytes, application/pdf
Relation	Working paper (Sloan School of Management) ; 843-76A.