Unrealistically Optimistic Consumers a Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior

Description

Thesis (Ph. D.)--Duke University, 2008.

Links & Downloads

1. http://hdl.handle.net/10161/590

Tags

Optimism. Consumers Marketing

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/298112071
Date	January 2008
Creators	Tanner, Robin J.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic dissertations.