Globalization, values, and consumer trends: A French and USA comparison

Description

This thesis examined how factors such as perceptions of globalization, individual and nationalistic values, and cultural products influenced consumer choice in French and American nationals.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2583
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3600&context=etd-project

Tags

Consumers -- France -- Attitudes

Consumers -- United States -- Attitudes

Consumers' preferences -- France

Consumers' preferences -- United States

Globalization -- Social aspects

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3600
Date	01 January 2004
Creators	Hatlestad-Shey, Alexandre
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project