Thesis (MBA)--Stellenbosch University 2005. / Some digitised pages may appear illegible due to the condition of the original hard copy / ENGLISH ABSTRACT: The research report takes an in-depth look at the automotive industry and their major
participants in the upstream value chain. The different parties involved are the automotive
manufacturers (OEMs) and their suppliers. The overall goal of the following report is to
identify suitable business models for small to medium sized (SME) automotive suppliers.
As the automotive value chain currently undergoes an evolutionary change towards a
diminishing vertical integration of the OEMs, it becomes a challenging issue to reconfigure
the responsibilities of the suppliers. Thereby OEMs and their suppliers have to cope with a
shift from a functional to a process orientated value chain. During this reorganization of the
OEM-supplier interface, enterprises realign their strategic intent towards their core
competencies as well. Besides the shifting value chain, both suppliers and OEMs have to cope
with a consolidation in their industries. This consolidation is impacted by stagnating
traditional markets, an ongoing globalization of the value chain, and an increasing
productivity pressure in the automotive industry.
Looking at the automotive supplier, it becomes obvious that the suppliers are on the one hand
challenged by productivity pressures and on the other hand have the opportunity to take over
more business of the automotive value chain. The growth potential requires changes in the
area of supply chain management and new types of collaboration in the supply network. This
prospective development is mainly influenced by a trend towards the outsourcing of entire
processes by the OEMs and the increasing need for future innovations in the automotive
industry.
After discussing the above mentioned issues, the report analyses the role of suppliers with
respect to their main customers, the automotive OEMs. Based on the findings business
models for suppliers are assessed and key success factors for small to medium sized suppliers
are proposed and evaluated. The findings of the evaluation are translated into suggestions for
most suitable business models of SMEs. The report concludes with recommendations for the
strategy building process indicates problems concerning the shifting value chain, and points
out the importance of further research in the field of the small to medium sized automotive
supplier industry. / AFRIKAANSE OPSOMMING: Hierdie studieverslag ondersoek die motorvoertuig industrie met verwysing na die hoof
deelnemers 'n die opwaartse waarde-ketting. Die partye betrokke is die
motorvoertuigvervaardigers (OEMs) asook hul verskaffers. Die oorhoofse doel van die
verslag is om gepaste sakeplanne vir klein en medium grootte (SME) ondernemings te
identifiseer.
Die motorvoertuig industrie se waardeketting ervaar tans 'n drastiese veranderingsproses -
gekenmerk deur afnemende vertikale integrasie vanaf die OEMs - wat voortdurende nuwe
uitdagings veroorsaak vir die innoverende verskaffer. Beide die OEMs en hul verskaffers
moet dus aanpas met hierdie verandering - van funksioneel na proses-georienteerd - in die
waarde-ketting. Tydens hierdie herstrukturering van OEM-verskaffer interaksie, moet
deelnemers verseker dat die strategiese bedoeling in fyn ooreenstemming is met hul basiese
bevoegdhede. Behalwe die verskuiwing in die waardeketting, moet OEMs asook verskaffers
aanpas met samesmelting in hulle industrieë. Hierdie proses van samesmelting word
beinvloed deur kwynende konvensionele markte, voortgesette globalisasie van die waardeketting,
asook toenemende druk om produktief te wees in die motorvoertuig-industrie.
'n Ondersoek in motorvoertuig industrie verskaffers toon dat daar enersyds geweldige
uitdagings ervaar word soverre dit produktiwiteitverbetering betref, maar andersyds daar ook
geleendhede gebied word vir die verskaffer om verder te integreer deur oornames in die
waarde-ketting. Om groei potensiaal te verwesenlik noodsaak dit veranderinge in die veld van
verskaffingskettingbestuur, asook nuwe metodes van samewerking in die
verskaffingsnetwerk. Hierdie moontlike tendens van integrasie word hoofsaaklik beinvloed
deur 'n geneigdheid van OEMs om volledige prosesse te sub-kontrakteur asook deur die
toenemende aanvraag vir voortdurende innovering in die motorvoertuig industrie.
Laastens ondersoek die verslag die rol van die verskaffer vanuit die oogpunt van hul hoof
kliënte, die OEMs. Na aanleiding van die verslag se bevindings word verskaffers se
sakeplanne en modelle beoordeel en evalueer en word sleutel suksesfaktore vir die SME
verskaffer voorgestel. Die uitslae van die evaluasie word verder verwerk tot in voorstelle wat
gepas is vir die sakeplanne van meeste SMEs. Die verslag kom tot voltrekking met
aanbevelings in die strategie bouproses rakende die veranderende waardeketting, en dui ook
op die noodsaaklikheid van verdere navorsing onder die SME motorvoertuig industrie
verskaffers.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/50411 |
| Date | 03 1900 |
| Creators | Nitschke, Christian |
| Contributors | Von Leipzig, Konrad, Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 115 p. : ill. |
| Rights | Stellenbosch University |
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