by Wong Chin-nang, Yan Man-fai, Yen Sui-chi. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves [29]-[31] / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / LIST OF FIGURES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Summary --- p.5 / Chapter II. --- GROWTH POTENTIAL OF CONVENIENCE STORE --- p.6 / Degree of Market Saturation --- p.6 / Summary --- p.8 / Chapter III. --- CONVENIENCE STORE 一 EVOLUTIONARY CHANGES IN THE RETAIL BUSINESS --- p.9 / "Traditional Stores, Supermarkets and Convenience Stores" --- p.9 / Life Cycle of Retailing Institutions --- p.11 / Dalrymple's Theory on Retail Outlets --- p.11 / Economic Growth and Convenience Stores --- p.12 / Summary --- p.12 / Chapter IV. --- GROWTH AND EXPANSION --- p.14 / Internal Development --- p.15 / Acquisition --- p.16 / Joint Development --- p.18 / Joint Ventures --- p.19 / Franchising --- p.19 / Licensing --- p.19 / Agents --- p.20 / Internal Reorganization --- p.20 / Summary --- p.20 / Chapter V. --- FRANCHISING --- p.22 / Definition of Franchising --- p.22 / Overview of Franchising --- p.24 / United States --- p.24 / United Kingdom --- p.25 / Australia --- p.25 / Growth and Expansion through Franchising --- p.26 / Advantages --- p.26 / Disadvantages --- p.27 / Future Development of Franchising --- p.27 / Summary --- p.29 / Chapter VI. --- CONSUMER BUYING BEHAVIOUR SURVEY --- p.30 / Proposition --- p.31 / Demographic Factors --- p.31 / Preference of Various Retail Outlets --- p.31 / Retail Outlet Choice --- p.32 / Survey Objective --- p.33 / Methodology --- p.33 / Sampling Design and Coverage --- p.33 / Data Analysis Method --- p.34 / Results and Analysis --- p.34 / Result Summary --- p.34 / Detail Result Analysis --- p.35 / Transaction Amount --- p.35 / Shopping Frequency --- p.35 / Items Purchased --- p.35 / Salient Factor for Retail Outlet Selection --- p.36 / Discussion and Implication --- p.37 / Limitation and Restriction --- p.38 / Sampling Error --- p.38 / Summary --- p.39 / Chapter VII. --- SURVEY ON ACCEPTANCE OF FRANCHISING --- p.40 / Proposition --- p.40 / Attitude Towards Franchising --- p.40 / Monetary Reward as Motivation Factor --- p.41 / Non-monetary Reward as Motivation Factor --- p.41 / Survey Objective --- p.42 / Survey Methodology --- p.42 / Coverage and Sampling Design --- p.42 / Survey Method --- p.43 / Survey Findings --- p.43 / Attitude Towards Franchising --- p.43 / Monetary Reward as Motivation Factor --- p.45 / Non-monetary Reward as Motivation Factor --- p.46 / Limitation of the Research --- p.48 / Sample Error --- p.48 / Sample Size --- p.49 / Summary --- p.49 / Chapter VIII. --- IMPLICATIONS AND RECOMMENDATIONS --- p.50 / Implications of the Two Surveys --- p.50 / Recommendations --- p.51 / Change People's Attitude on Franchising --- p.51 / Appeal to Younger Generation --- p.51 / Search for Other Potential Franchisees --- p.52 / Internal Development --- p.53 / Summary --- p.53 / Chapter IX. --- CONCLUSION --- p.54 / APPENDIX / TABLE / FIGURES / BIBLIOGRAPHY
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318550 |
| Date | January 1990 |
| Contributors | Wong, Chin-nang., Yan, Man-fai., Yen, Sui-chi., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 55, [31] leaves : charts ; 30 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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