The purpose of this paper is to investigate the portrayal of Ethiopia as a destination in a travel report from the newspaper Vagabond. The method used is critical discourse analysis, based on postcolonial theory formation. The focus of the analysis is to examine how Ethiopia and its population are represented in the text. This is done by finding out what descriptions, formulations and concepts are used to entice the reader to travel there. Since I want to investigate how the text differs from other reports on travel destinations in Africa, a comparison is also made with two other texts. The main conclusion that can be drawn from the results is that the text conveys the image of Ethiopia as a different destination where the locals and their way of life are the focus. The text in the report is characterized by stereotypical notions that people in the "third world" live an uncivilized life that contrasts with the "modern West".
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-18467 |
| Date | January 2020 |
| Creators | Eriksson, Linn |
| Publisher | Malmö universitet, Malmö högskola, Institutionen för globala politiska studier (GPS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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