The diploma thesis deals with the analyzing of customers' satisfaction with products and service in general, afterwards focusing on the following application on KomTeSa, Ltd. The goal of the diploma thesis is to explain the basis and importance of this field, to analyze concrete companies' level of their own customers' satisfaction and, in consequence, to define a possible solution that can help each company both eliminate its weaknesses and satisfy the clients better.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264873 |
| Date | January 2010 |
| Creators | Menšíková, Marie |
| Contributors | Matějka, Pavel, Světlík, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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