This diploma thesis deals with the analysis and evaluation of marketing communication at Data Daemon, s.r.o., dealing with industrial automation. In the theoretical part are described the theoretical starting points of work on the given topic of marketing research on the B2B market. In the analytical part, the necessary analyzes are made to propose a new communication mix for this company. Suggestions for improving the communication mix are summarized in the third chapter of this diploma thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402070 |
| Date | January 2019 |
| Creators | Gloza, Jiří |
| Contributors | Havlíček, Petr, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0019 seconds