The following Master thesis deals with the problem of clothing disposal in Greece examining primarily the psychosocial factors that influence this behaviour. More specifically, the author sets a theoretical framework using the Triandis’ (1977) model of Interpersonal Behaviour and examines how the factors included in the model influence clothing disposition among young individuals in Greece as well as to what extend they do it. Furthermore, the author explores the clothing disposition behaviour of the above mentioned sample regarding an old t-shirt.The thesis consists of six chapters. In the first chapter, the author examines the problem of clothing disposal in terms of how it is formulated and what are the environmental effects deriving from it. Due to the fact that there is no information about clothing disposal in Greece, the problem is examined in relation to countries like the USA and the UK and then the findings are connected to Greece so the reader can understand the importance of the problem in the country.The second chapter sets the theoretical framework of the problem by examining the existing theories and studies in the fields of disposition and clothing disposition. Moreover, in this chapter there is a thorough analysis of Triandis’ (1977) Theory of Interpersonal Behaviour to guide the reader through the rest of the paper.In the third chapter, the research methodology is analysed in respect to the general design, the sampling technique used and the questionnaire development and distribution.After setting all the necessary elements, in chapter four the author analyses the results of the research with a statistical method based on SPSS. Findings of the three research questions are demonstrated in this chapter with a small discussion regarding them.Chapter five consists of the discussion around the findings of the research. Under this section the author discusses how and why the psychosocial factors, as presented in Triandis’ (1977) Theory of Interpersonal Behaviour, influence clothing disposal behaviour among young individuals in Greece as well as the actual disposal behaviour.Finally, in chapter six of this thesis a conclusion of the findings takes place with parallel suggestions about further research in this field and some proposals in relation to the problem. / Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-16798 |
| Date | January 2012 |
| Creators | Koukouvinos, Dimitrios |
| Publisher | Högskolan i Borås, Institutionen Textilhögskolan, University of Borås/Swedish School of Textiles |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Magisteruppsats, ; 2012.13.17 |
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