The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer’s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future. We have also looked upon how the company is working with their recent marketing and relationships today, but also how they can develop their marketing by using the opportunity of the Internet through social media.This essay is based on a qualitative method involving 2 depth interviews. The essay also includes some quantitative approaches involving 1 telephone interview and 45 questionnaire studies. This essay is also based on a case study research regarding Mundekulla. The individuals that we have chosen to interview are carefully selected based on their specific knowledge about the subject in question.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-6454 |
| Date | January 2010 |
| Creators | Petersson, Malin, Tat, Viktoria |
| Publisher | Linnéuniversitetet, Ekonomihögskolan, ELNU, Linnéuniversitetet, Ekonomihögskolan, ELNU |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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