Among Taiwan small and medium enterprise, there exists a debate about should they create own brand or should they still do under OEM way. Even in IEMAB class in Managing College, National Sun Yat Sen University, we have received many comments from professors of two parties, no mention about the practical way, Taiwan small and medium enterprises they are thinking now. This thesis is using Michael Porter¡¦s ¡§Diamond Theory¡¨, ¡§Competition Advantage¡¨ to analysis Winex CO., Ltd. how they competing in world market and how they entering each country, especially those major market countries, such as Netherlands, Indonesia, China. It may be a long way to create own brand name, especially need to overcome the financial crisis during it, but it is still the best way for any enterprise in Taiwan who want to look for a free future and great dream.
The Small and Medium Enterprise Adminostrion,MOEA, Taiwan, in their ¡§Small and medium Enterprise Year¡¦s Paper¡¨ has a lots of analyses and suggestions to Taiwan¡¦s small and medium enterprise. Here is taking this case company to make a further comparison so it might make this thesis to be more practical and useful.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0824104-181222 |
| Date | 24 August 2004 |
| Creators | Wang, Horng-yuan |
| Contributors | Henry Y. Lo, James C. T. Lee, David Shyu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0824104-181222 |
| Rights | restricted, Copyright information available at source archive |
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