Among Taiwan small and medium enterprise, there exists a debate about should they create own brand or should they still do under OEM way. Even in IEMAB class in Managing College, National Sun Yat Sen University, we have received many comments from professors of two parties, no mention about the practical way, Taiwan small and medium enterprises they are thinking now. This thesis is using Michael Porter¡¦s ¡§Diamond Theory¡¨, ¡§Competition Advantage¡¨ to analysis Winex CO., Ltd. how they competing in world market and how they entering each country, especially those major market countries, such as Netherlands, Indonesia, China. It may be a long way to create own brand name, especially need to overcome the financial crisis during it, but it is still the best way for any enterprise in Taiwan who want to look for a free future and great dream. The Small and Medium Enterprise Adminostrion,MOEA, Taiwan, in their ¡§Small and medium Enterprise Year¡¦s Paper¡¨ has a lots of analyses and suggestions to Taiwan¡¦s small and medium enterprise. Here is taking this case company to make a further comparison so it might make this thesis to be more practical and useful.

The purpose of this study is to investigate the current status of E-paper display industry by secondary data collection. The technology evolution of E-paper display, current status of supply-chain, and treats and weaknesses that E-paper display is facing will be covered in this paper. The conclusion and recommendation will be given through the analysis of secondary data. Based on the result of Diamond Theory analysis and of SWOT analysis¡AE-paper display is facing following threats: 1. The e-paper display industry is still in introduction stage, the cost of E-paper is higher than the cost of TFT-LCD display 2. High capital investment in Research and Develop 3. Hard to generate economic scale due to be lack of mainstream technologies 4. Different consumer needs between domestic market and oversea markets¡Athe product is hard to response the needs of oversea consumers. This would make vendors difficult to get the competitive edge. The recommendations of this study are listed below¡G1. E-paper display vendor could make more efforts in product development and consumer education to expand the market share and increase the return of investment 2. Expanding specific to prevent the mainstream specific switch overnight 3. Increase the demand and expand the market share 4. Get a hold of the different consumer needs in different market s and increase the demand of domestic markets actively.

After Taiwan and China joined WTO and the world industry globalization trend, the competition is intense that enterprise management and worldwide allocation between Pure-Play and IDM wafer foundry. And in Mainland China, they promoted and developed IT industrial very active, specially in wafer foundry industry. By Michael E. Porter¡¦s Diamond Theory, 1. Production ; 2. Demand ; 3. Relevant and Support industry ; 4. Strategy, Structure and Competitor of Enterprises. Meanwhile, it is important of government policy, culture and leadership glamour. If we can well manage these influence factors, the country will be increased their national competition advantage. So, these are government's important duty. In this thesis, there is one synthetical comparison with five factors, such as Technical Capability, Manufacturing Managemet, Financial Advantage, Cost Controlling and Marketing. We try to study the Strategy of Positioning, Cluster Effect and Competition Advantage for wafer foundry industry of Taiwan. In Taiwan, Taiwan Semiconductor Manufacturing Corporation (TSMC) and United Microelectronics Corporation (UMC), they are world-leading semiconductor foundry companies. There is one competitor --- IBM with technology and price and another potential competitor --- SMIC with low price and capacity of mass-production

Biotechnology Industry, a global new shining star in twenty first century, particularly in reagent inspection, has being paid more and more attention due to its low investment in research and development and barrier of entry requirement but easy to payback comparing to other Industries. Besides, strong sense of disease precaution and health care of people makes Reagent inspection market have more potential sine then as well. Medical diagnosis hitherto has seventy percent occupation of the whole reagent inspection market. Hospital and inspection center has shared seventy five percent of medical diagnosis reagent market; pharmacy and family consumer on the other hand is estimated to have thirteen percent annual growth in the future. Reagent for medical diagnosis use therefore has become essentially vital and the competition has been fierce. This study is divided into two parts. The first part applies much literature to assist to analyze current reagent inspection market for medical diagnosis use. Five Force analysis, Diamond theory and SWOT has been employed to inspect present competition mode of reagent inspection industry for medical use. The second part is the arrangement of interview that is the main aim of this thesis. To understand key managers¡¥ thinking of medical diagnosis reagent inspection industry through face to face interview to have more idea how to arrange and operate the business and comply with future competition. Finally, figure out the best strategy for medical diagnosis reagent industry by utilizing comparison of data and thesis. The direction guide is there for reference.

Abstract Driven by shifting external environments, the fastener industry in Taiwan, the renowned ¡§Kingdom of Bolts and Nuts¡¨, has to move to the production of high value-added fasteners. Auto fastener, which comprises 40% of all fasteners used globally, is just one of the major high value-added products. As auto parts are highly related to human safety with most strict quality requirement, auto fastener usually belongs to the high price product. Taiwan¡¦s fastener industry, avoid being attacked front and rear, has started to transfer production from standard fastener to auto fastener four or five years ago, but fallen short of a successful across-the-board transition. A few successful fastener producers on an adequate scale include SANSHING FASTECH Corp., CHU HUA Industrial Co., YING MING Industrial Co., BOLTUN Corp. and etc. The subject of this paper is to identify the problems confronted by the industry in transition, whether upgrading needs to tackle very high threshold or the post-transition will lose competitiveness so how. The paper is to study the competing strategies of auto fastener industry in Taiwan through in-depth interview with professionals, academics, entrepreneurs and employees of the industrial to collect their viewpoints and experiences. Assisted by current competition theories, the paper also survey secondary information and relevant papers to analyze the following topics: 1. Current development of the auto fastener industry in Taiwan and its competing strength and weakness. 2. The predicaments confronted by Taiwan¡¦s auto fastener industry while going through upgrading and key factors for success 3. A trio support from industry, government, and academic to assist the collective development of auto fastener industry. The findings of the paper: 1. Through further study of relevant data and theory paper, it is surprising to find that the competitive analysis of fastener industry in Taiwan fits in with the Diamond System and Clustering Theory of Michael E. Porter, and it is of wide application. Also, it is mentioned in the Diamond theory that the influence of role play between industry and vi government is reciprocal. It is difficult to judge which side has more influence on the other. Different time and environment will stimulate and exercise various functions and growths for both sides. 2. The fastener industry in Taiwan has developed well in to a geographical cluster with firm base for development, but it must go on with industry upgrading and producing high value-added products. Although auto fastener is not the sole choice, it leaves a great deal of space for growth. The members in the industry should assess their capability and core competitiveness to choose among auto fastener, speciality fastener, 3C electronic, aerospace fastener,and etc. for a transitional development. 3. There is ample room for the development of the auto fastener industry in Taiwan. The surface coating treatment, production process certification, and sales channel connection are three major topics to discuss. However, being the upstream raw material supplier and the largest interrelated industry, China Steel Corporation assumes the most important role in material supply, R&D, and vertical industry integration. Therefore, it is firmly believed that CSC possesses the capability to supplement and prosper the fastener industry in Taiwan Keyword: Auto Fastener, Competing Strategy, Diamond Theory .

Construction ¡§traffic control system of high-speed road network Northern traffic information management and coordination command center systems engineering" Vendor, RPTI, due to execute his right to stop, causing to others under construction engineering progress into delay or even halt, Furthermore, causing irreparable damage to the public interest. This action will also affect either the progress to be procrastinating, or failure of the entire project of construction plan. In a word, it stalls off the development of the ITS industrial. This paper aimed at studying the case manufacturers suffer administrative relief and derivative right to stop financial crises, and finally to the brink of bankruptcy. Stopped right disputing caused by uncertain legal concept of cognitive difference. Once the vendor has been suspended for the execution of the contract likely to have non-compliance or abuse of the fact that compliance; legal system face the compliance phase of the case as a stop right to the subject, but also derivative is easy to mediation and complaint competing, as well as administrative litigation court rejected status; complaint Review lengthy process to consider the judgment as if the provisions of the appeal decision has resulted in the responsible entity procurement operations distress. The vendor will be published in the Government Procurement Gazette by the responsible organization. As the result, it might be more difficulty to maintain the business; moreover, the published not only announce to loss of right of government bidding; even worse, will affect the company¡¦s Goodwill and survival of business. The Suspended punishment of the Government Procurement Law system, whether is appropriateness, and the further influencing factors of overall competitiveness. Made by MICHAEL PORTER¡¦s diamond theory, "stop right" under the "other external factors opportunities (opportunity and Government policy) "An analysis of the State ITS industrial competitiveness. Diamond combination of the four factors is well and available, but opportunities exist does not necessarily help to enhance the competitiveness of industry, but counterproductive injury, will allow businesses or companies collapse, or even disappear. As the ITS industry as the government established policy of the Department of National Infrastructure, the opportunity this factor evolved out of the results of the company, the enterprise, the whole industry chain and even the country's competitiveness will be immeasurable. Therefore, this article will discuss actual cases of the case manufacturer¡¦s discussion. RPTI is to the brink of bankruptcy, forced to dissolve, engineers, technicians. Subsequently, a large number of employees left, the company¡¦s core values (the process of information technology and intelligent transportation systems technology and system integration capabilities) gone, the competitiveness of the domestic intelligent transportation industry will thus setback

No / The software industry in the People's Republic of China has been growing rapidly over the last decades and has played a significant role in the economy. Alongside the industrial development, it appears that a comprehensive competitiveness assessment of this growing industry needs to be conducted. This paper draws on Porter's ''diamond'' theory of competitive advantage of nations and the suggested improvements of the framework from relevant scholars to assess the growing competitiveness of China's software industry. In particular, the focus is on the role of government policies and corporate strategies in shaping the competitiveness of the industry in China in comparison to the top players in the world. Specifically, the paper pays attention to the competitiveness of industry in China as to how and why it has developed the way it has in recent years and what have been the facilitating and impeding factors that has strengthened or weakened the industrial development. In the discussion and conclusions, the overall competitiveness status of China's software industry is evaluated and the diamond framework is reappraised in light of the industrial analysis and the previous research.

能源需求的持續上升與物價的高漲，帶動節能科技的發展與需求。發光二極體(LED)由於有較高發光效率的潛力，及可產生不同顏色的特性，已經開始廣泛使用到不同的照明領域。產業界一致認為，未來隨著LED大量應用於照明相關產品，發光成本、能因經濟規模擴大而大幅下降，進而達到比現有照明產品更低成本的高附加價值成效。 資訊時代的來臨，與人們越來越重視戶外的休閒活動，加上都市化的因素，使人們花在交通時間也越來越多。這些種種因素皆使人們會較以往花更多的時間關注在戶外媒體。隨著R、G、B 3原色LED的成功量產，使得發光二極體開始進入全彩大營幕顯示領域。發光效率的提升，使其在戶外環境的表現比其他顯示技術更加優異。LED顯示屏和傳統印刷式戶外廣告比較，其並不會製造廢棄物，又有節省能源的附加效果，全彩LED顯示屏已經成為電子看板中被看好的一支。 本研究在探討台灣LED顯示屏產業，現有生產廠商的經營策略，與產業之國家競爭力，輔以波特的五力與鑽石理論架構，加以分析、整理，希望能夠藉由巨型理論的架構，評斷出產業所應採用的競爭策略，以求能在未來的產業競爭環境下，保有產業持續性的競爭優勢。 經由分析與整理，本研究最後建議四個發展方向，包括策略面、技術面、行銷面與營運面，以供產業界參考，希望能儘一份綿薄之力，提升我國產業的競爭力。 / The rising energy demand and higher inflation pressure have increased the importance of less-energy consumption technology。Light Emitted Diode (LED) has been using as light source in lighting related applications widely because of unique performance of higher light efficiency and colorable character. From LED industry perspective, the cost of lumen (lumen per dollar) will be becoming cheaper as soon as the era of LED lighting arrived. This is the result of economy of scale and customer will get benefit from it。 There are many fundamental changes that have increased popularity of out-door media activities。These changes include higher importance of casual life and activity, information era and urbanization. LED video board had entered full-color stage as soon as technology of R、G、B color has developed。Full Color LED Video Board shows up higher performance than other display technologies because of the unique Luminance performance of LED。LED Video Board is environmental friendly technology because of higher energy efficiency and less wastable consumption。LED Video Board has became the primary display technology among digital signage technology several years ago。 The research is firstly to study strategies that are being applied in Taiwan LED Video Board industry and to figure out national competitive advantage of the industry。The research is aimed to work out proper competitive strategy for companies that are based in Taiwan and the industry according to grand theory that was founded by Michael E. Porter，The five competitive forces and Diamond theory。 The research is ended up by four recommendations from sustainable competitive advantage perspective for those companies that are planning to enter into business in the future or currently competing with international competitors。