<p>In this thesis I am going to investigate the trends within e-business, what it is that drive</p><p>these trends and why these drivers are of such importance. I chose this subject since I have</p><p>found it very interesting and useful in my career because of the importance it embraces in</p><p>today’s business world.</p><p>The aspect of e-commerce has changed a lot lately to in the beginning of the 1990s be</p><p>about being present on the Internet with a web site, to being about transactions, meaning</p><p>to buy or sell through digital media at the end of the 1990s, to today be about being used to</p><p>make profitability – an era that can be called e-business, because it is now that e-business</p><p>finally gets its big breakthrough and starts to be recognized as a necessity for companies to</p><p>survive. As long as e-business has existed so have trends in the same matter. What will be</p><p>the trends of e-business in the future? Impossible to say of course, but by taking today’s</p><p>major trends into consideration, and to look at what drives these trends might have, will</p><p>make it possible to get a glimpse of the future of this relatively new business phenomenon</p><p>called e-business.</p><p>To get the best result possible of my thesis I have made a wide literature study in the subject</p><p>by reading and examine accurate literature and articles as well as carried out interviews</p><p>with different IT-gurus and other persons that is thought to withhold a lot of information</p><p>about my chosen subject.</p><p>I have focused on two major trends being customer oriented trends and service digitization.</p><p>Customer oriented trends are trends which have their focus towards customers such</p><p>as customer service, offering more product choices and to have integrated solutions. Service</p><p>digitization is the transformation of paper-based transactions into the new integrated</p><p>multi-channel processes. The driver I have found of most significance and therefore focused</p><p>on is customers. Customers are important as drivers since they have adopted a new</p><p>role in the business process. Customers nowadays have found a way to let their voices to</p><p>be heard. With the help of blogs, social networks and wikis over the Internet they can express</p><p>their feelings and suggestions about products as well as companies and have so to say</p><p>gained a more active role as customers to also taking part of the development. This voice</p><p>of the customers is highly essential to listen to if you as a company want to survive in a</p><p>business world where customers get more and more power.</p><p>After finishing this study I came up with the importance of service, and especially customer</p><p>service as well of personalization and customization (to personalize the shopping experience</p><p>for the customer). Another important conclusion is the importance of customers,</p><p>both as trends to focus on, as well as drivers behind these trends.</p><p>ii</p><p>Acknowledgements</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hj-1222 |
| Date | January 2008 |
| Creators | Lindholm Johnsson, Anton |
| Publisher | Jönköping University, JIBS, Business Informatics |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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