The study intends to examine how the media conditions have created opportunities for travel agencies to convey an embellished picture of their travel destinations, but also opportunities för there customers to participate in the debate when they are dissatisfied. The travel agencies concerned are Ving, Apollo and TUI. The theoretical framework explains how media platforms come closer and create opportunities for greater participation among audiences. To highlight the unrealistic material, hyper-reality is discussed and there are also discussions about how travel operators only intends to satisfy their customers needs. There has been a quantitative approach to the travel agencies' Facebook pages where dissatisfied posts have been analyzed following a code schedule. The result has shown that the aspects of their travels they were most dissatisfied with were the service, the transportation, the destination and the website/application. The conclusion of the study has been that the media conditions are to blame for the expectations of their destinations becoming too high. The travel agencies embellished material creates conditions for increased sales, but as customers get more space to express their dissatisfaction, travel agencies have a lot to lose. It also creates an understanding of how the media, with their prerequisites, reflect the needs of the public and that expectations are based on both marketing and own assumptions.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-144445 |
| Date | January 2017 |
| Creators | Helgesson, Sarah |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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