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Previous issue date: 2010-09-30 / The globalization of markets has confirmed for the processes of change in
organizations both in structure and in management. This dynamic was also observed
in credit unions because they are financial institutions and are under the rules of the
Brazil?s Financial System. Given the context of organizational changes in the
financial capital has played the traditional management reform is urgent. In
organizations credit unions, given its dual purpose, because in the same
organizational environment and capitalism coexist cooperative whose logics are
antagonistic, but can live through the balance between instrumental rationality and
substantive rationality in credit unions. Based on this concept a new form of
management should be thought to be able to accommodate the demand of
cooperative, community, government and the market. Hybridization has been
observed in management practices` COOPERUFPA into dimensions financial, social
and solidarity participation with a trend in paradigmatic form of hybrid management,
in that it directly or indirectly affect the management decisions in the credit union. The
hybrid management is a trend that has been setting the basis for societal
transformation, so that credit unions promote actions of welfare oriented cooperative
members and the community around the same time that attend the dynamics of
market globalization. These actions, in the context of hybrid management should be
implemented by COOPERUFPA from the sociability of the remains and the wide
diffusion of solidarity culture between cooperative partnership as a way to recover
their participation in trade relations, financial and the social collective developement.
For the members of COOPERUFPA financial interest is evidenced in greater
relevance for the social interest given its dominant relationship as "mere customer" of
the credit union, however, the proactive participation of the life of the cooperative
credit union is one of its expectative among of participation of to share power in
decisions by general meetings. This passivity`s cooperator of the COOPERUFPA in
defending the ideals overshadowed the spread of cooperative principles and values
of cooperation among them. Thus his conception for COOPERUFPA in the financial
dimension, social and solidarity democracy, performed transversely. The
COOPERUFPA for not developing an education policy for the cooperation among its
members, contributed to a process of collective alienation of cooperative ideals,
since the cooperative do not understand the reality that surrounds them as members
of an organization whose mission is to social and financial sustainability of its
members / A globaliza??o dos mercados tem corroborado para os processos de mudan?a nas
organiza??es tanto na estrutura como na forma de gest?o. Essa din?mica tamb?m
foi observada nas cooperativas de cr?dito, por serem institui??es financeiras e por
estarem sob as regras do Sistema Financeiro Nacional. Diante do contexto de
mudan?as organizacionais em que o capital financeiro tem protagonizado, a reforma
da gest?o tradicional torna-se premente. Nas organiza??es cooperativas de cr?dito,
dada sua dualidade de objetivo, pois num mesmo ambiente organizacional
coexistem capitalismo e cooperativismo, cujas l?gicas s?o antag?nicas, mas que
podem conviver atrav?s do equil?brio entre a racionalidade instrumental e
racionalidade substantiva nas cooperativas de cr?dito. A partir dessa concep??o
uma nova forma de gest?o deve ser pensada para que possa dar conta de
contemplar ?s exig?ncias dos cooperados, comunidade, governo e do mercado. A
hibrida??o que se observou nas pr?ticas de gest?o da COOPERUFPA nas
dimens?es financeira, social e de participa??o solid?ria evidenciou uma tend?ncia
paradigm?tica em forma de gest?o h?brida, na medida em que de forma direta ou
indireta afetaram as decis?es gestoras na cooperativa de cr?dito. A gest?o h?brida ?
uma tend?ncia que vem se configurando na base das transforma??es societ?rias, de
forma que as cooperativas de cr?dito promovam a??es de bem-estar voltadas para
cooperados e comunidade do entorno ao mesmo tempo em que atendam ? din?mica
da globaliza??o do mercado. Essas a??es, no contexto da gest?o h?brida, dever?o
ser implementadas, pela COOPERUFPA, a partir da sociabilidade das sobras e da
ampla difus?o da cultura solid?ria entre cooperados como forma de recuperar sua
participa??o nas rela??es comerciais, financeiras e de desenvolvimento social
coletivo. Para os cooperados da COOPERUFPA o interesse financeiro ?
evidenciado em maior relev?ncia em rela??o ao interesse social dada sua rela??o
preponderante como mero cliente da cooperativa de cr?dito, no entanto, a
participa??o proativa dos cooperados ? vida da cooperativa de cr?dito ? uma de
suas expectativas, pois eles pretendem compartilhar mais do poder de decis?o,
atrav?s das assembl?ias gerais. Essa passividade dos cooperados da
COOPERUFPA na defesa dos ideais cooperativistas ofuscou a dissemina??o dos
princ?pios e valores do cooperativismo entre eles. Dessa forma sua concep??o em
rela??o a COOPERUFPA, na dimens?o financeira, social e de democracia solid?ria,
apresentou-se de forma transversal. A COOPERUFPA, por n?o desenvolver uma
pol?tica de educa??o para o cooperativismo entre seus cooperados, contribuiu para
um processo de aliena??o coletiva dos ideais cooperativistas, uma vez que os
cooperados n?o compreendem a realidade que os envolve como associados de uma
organiza??o que tem como miss?o a sustentabilidade s?cio-financeira de seus
membros
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/12172 |
| Date | 30 September 2010 |
| Creators | Matias, Isaac |
| Contributors | CPF:36936561420, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4789466Z5, Barbosa, Maria Jos? de Souza, CPF:22759514234, http://lattes.cnpq.br/6967470592226610, Machado, Hilka Vier, CPF:39039412987, MACHADO, H. V, A?ez, Miguel Eduardo Moreno |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Administra??o, UFRN, BR, Pol?ticas e Gest?o P?blicas; Gest?o Organizacional |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | Portuguese |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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