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The impact of gender effects on consumers' perceptions of brand equity a cross-cultural investigation /

Thesis (Ph. D.)--University of North Texas, August, 2008. / Title from title page display. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/368114810
Date January 2008
CreatorsYe, Lei. Pelton, Lou E.,
Publisher[Denton, Tex.] : University of North Texas,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceconnect to online resource.

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