An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior

Description

Submitted in accordance with the requirements for the degree of Doctor of Philosophy in Communication Science at the University of Zululand, 2011. / This study explores how new technologies are being adapted to advance and retain their market segment.

Links & Downloads

1. http://hdl.handle.net/10530/640

Tags

Name brands -- South Africa

Consumer behavior

Branding

Branded retailing

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uzulu/oai:uzspace.unizulu.ac.za:10530/640
Date	January 2011
Creators	Naidoo, Gedala Mulliah
Contributors	Rugbeer, H., Rugbeer, Y.
Source Sets	South African National ETD Portal
Language	English
Detected Language	English
Type	Thesis
Format	application/pdf