This study investigates how affiliation with the Law of Jante influences the relationship between trust and transparency towards certain entities and green skepticism. Although the Law of Jante has been studied in relation to trust and transparency, its impact on sustainability policies and green skepticism has not been explored. With upcoming sustainability regulations that will impact the hospitality sector, it is important to understand how cultural phenomena may or may not influence perceptions of trust and transparency and the effects on green skepticism in current reporting policies to understand and plan how to increase dialogue and improve education on sustainability-related topics
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-121425 |
| Date | January 2023 |
| Creators | Tsai, Annie Kwan-Aye |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring och turismvetenskap (MTS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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