MyBao helps women to find eco-friendly alternatives for cosmetics, skin care and personal care products, while looking for sustainable solutions that contribute to the environment as well as their personal welfare. Our business will be a window for companies in the organic and natural care industry to reach out to a specific group of customers who share the same “green” vision. In addition, MyBao’s platform allows for customers’ data collection, which will provide companies with real-time information of trends and preferences.
Through an online subscription service, women will receive a monthly “surprise” personal eco bag, which will contain curated travel-size organic and natural products that will match their preferences and needs, according to a personal survey completed at the moment of subscription. Full-size products will also be available in our website for customers to purchase, should they like the products they were sent in their monthly MyBao. Based on the information collected from the surveys, MyBao can provide partner companies with valuable real-time information of customers’ purchasing trends (big data).
MyBao’s business model allows for different sources of revenue streams: (1) monthly subscription fees by users, (2) cut/percentage from the sales of full-size products, (3) advertising and product “featuring” option for our partner companies to prioritize their products in our website, (4) big data sale to our partner companies.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0101933043 |
| Creators | 古麗娟, Melissa Marie Koo Hun |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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