This article is made for the purpose of identifying the competition between Peer-to-peer accommodation (P2P) and hotels. We look at what the different segments think about the both choices, and we look at what P2P and hotels themselves believe to be the difference. We let the different segments define what they appreciate most and least of the two choices. We let the hotels and P2P discuss how they act as price-efficient as possible and to find out the difference in pricing strategy. We will also look at what different factors the hotels and P2P focuses the most on to attract customers, and if these factors match what the segments actually want from the two choices. The opinions from the different segments that we find can be used to shape your business plan to attract the specific segment that you’re interested in. Finding out the different pricing strategies from P2P and hotels should make it easier for hotels and P2P to identify the differences themselves and potentially take advantage of it to enlarge their own profit.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-39975 |
| Date | January 2019 |
| Creators | Noback, Roelof, Stenberg, Oscar |
| Publisher | Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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