目錄
謝誌----------------I
摘要----------------III
ABSTRACT--------------IV
目錄---------------- V
表目錄---------------VII
圖目錄---------------VIII
第壹章 緒論
第一節 研究背景與動機------- 1
第二節 研究問題---------- 5
第三節 研究目的---------- 5
第四節 研究流程---------- 6
第貳章 文獻探討
第一節 真誠領導---------- 7
第二節 專注覺察---------- 13
第三節 情緒勞務---------- 18
第四節 主動顧客服務績效------ 24
第五節 各變項間之關係及假設推論-- 27
第六節 研究理論模式圖-------32
第参章 研究方法
第一節 研究母體與抽樣對象----- 34
第二節 研究工具---------- 35
第三節 資料分析方法--------38
第肆章 研究分析與討論
第一節 樣本結構之敘述性統計分析-- 41
第二節 信度與效度分析------- 43
第三節 相關分析---------- 51
第四節 整體結構方程模式分析---- 52
第伍章 結論與建議
第一節 結論------------ 65
第二節 管理實務建議-------- 70
第三節 研究限制與後續研究之建議-- 72
參考文獻
中文部分--------------75
英文部分--------------76
附錄一:研究問卷---------- 83
Identifer | oai:union.ndltd.org:TW/103CNUP0675003 |
Date | January 1900 |
Creators | 胡家榕, Chia-Jung Hu |
Contributors | 吳濟民, 吳建德, Chi-Min Wu, Jiann-Der Wu |
Publisher | 嘉南藥理大學, 休閒保健管理系 |
Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
Language | 中文 |
Detected Language | Unknown |
Type | 碩士 |
Format | 95 |
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