Started from 1950, watermeter manufacturing industry like mushroom growth vigorous development, but from 1970 to 1980, under government laws' and regulations' scheduling, enhanced this industry to enter the barrier, simultaneously also enhanced regarding the quality request, many management physique bad company went out of business one after another. After 1980, the market has the scale enterprise mutual competition by three, but in 1991 only then be established EMS Corporation was one of them. But lies in wait from all sides in the powerful enemy in the environment of competition, how does EMS make good use of the marketing strategy to be blooming, then has become this research discussion main subject.
EMS Corporation ten remaining years of life came in the past the investment return rate, maintained nearly every year above the positive number, and ROI had more and more high tendency, said by watermeter manufacturing industry this saturated market is really not easy. Inquired into that success of reason the EMS Corporation, is precisely because the area separates the tally company market and makes good use of the marketing strategy to sell. At present the watermeter manufacture industry's market state, is precisely belongs one widowed occupies the market, in this market, the manufacturer strategy takes quite importantly, therefore, the EMS successful factor is worth us going to the thorough discussion.
In conducts the research after EMS Corporation discovered that EMS Corporation innate set of marketing strategy development model. EMS Corporation mainly sells for the running water company supplies water electronic formula of watermeter the measurement, makes the area by and other competition manufacturer's mechanical watermeter and the user table to separate. In the localization, EMS Corporation boasts of being ¡§the customer water used system the omni-directional service¡¨ the tenderer, and provides the related product and the service with all one's strength, including product aspect: Various types watermeter, the electron read the table interface and the system, the water resources expert management system management system; The circuit aspect, needle adding water company various administrative offices all establish the fixed marketing service; Moreover in the public relation, EMS of Corporation takes demand of specially the public relation, supports either conducting of many times the assistance culture and education or the public welfare activity, also frequently responds the government policy, toward saves the energy direction diligently, let the populace and the institution has left behind frontage and the profound impression. Ten remaining years of life get down, EMS Corporation has the good profit, and from has 80% above buyers to the customer questionnaire survey result statistics discovery to be satisfied to the EMS Corporation's product, may say that is quite successful.
This research hope can because of study marketing of strategy practice experience the EMS Corporation this success case, separates, the choice target market, the market localization from the market area, to develops marketing combined strategy each course finally, makes a detailed discussion and the review, shares the EMS Corporation's precious practice experience for the field and the educational world makes the reference, can have the help by the time to Taiwan watermeter manufacture industry.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0805109-000323 |
| Date | 05 August 2009 |
| Creators | Yang, Chung-ming |
| Contributors | Tu Yi-Min, So-De Shyu, Ming-rea Kao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805109-000323 |
| Rights | not_available, Copyright information available at source archive |
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