After the happen of Asia Financial Crisis in 1997, the ecology of the TFT-LCD industry has been changed dramatically. As many companies invested lots of money to enter the industry in Taiwan , Japan¡B
Sound Korea and Taiwan will be the three main contenders within the
TFT-LCD industry in the 21st century.
This study is focused on factors what make firms, which manufacture TFT-LCD panels in Taiwan, choice different entry models when they entered the TFT-LCD industry. This study selects effective variables by the researches about aspects of external environment analysis and internal resource analysis. The variables of macro-environment include ¡§Politics¡¨¡B¡¨Law¡¨¡B¡¨Economy¡¨ and ¡§Technology¡¨. The variables of industry environment include ¡§Entry Barrier¡¨¡B¡¨Industrial Structure¡¨ and ¡¨Growth Opportunity ¡¨. The variables of internal resource include ¡§Tangible Asset¡¨¡B¡¨Intangible Asset¡¨¡B¡§Human Resource ¡§¡B¡¨Personal Capability¡¨ and ¡§Organizational Capability¡¨.
By the procedures of case study research to gather secondary data and interview the senior managers of three TFT-LCD panel manufacturing firms, the results are as following:
1. The factors of external environment affect the entry model indirectly.
2. It is necessary to own lots of financial assets to enter the TFT-LCD industry, but it is not a factor which affects the entry model.
3. The difference of resource configuration will affect the entry model.
4. Intangible assets and organizational capabilities affect the entry model directly.
5. The effect of internal resource factors on the entry model is more powerful than the external environment factors.
Key words : Entry Model¡BTFT-LCD .
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0704101-120945 |
| Date | 04 July 2001 |
| Creators | Wu, Guo-Chiang |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704101-120945 |
| Rights | restricted, Copyright information available at source archive |
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