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A business strategy for Svedala International (Hong Kong) Limited in China.

by Yim Fu Cheong, Terence. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 63-67). / abstract --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF EXHIBITS --- p.vi / ACKNOWLEDGEMENT --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Svedala Industri AB --- p.1 / Chapter 1.2 --- Svedala Products --- p.1 / Chapter 1.2.1 --- Civil Engineering Sector --- p.2 / Chapter 1.2.2 --- Mineral Processing Sector --- p.3 / Chapter 1.2.3 --- Bulk Material Handling Sector --- p.4 / Chapter 1.3 --- Svedala Customers --- p.5 / Chapter 1.4 --- Svedala's Mission in China --- p.5 / Chapter 1.5 --- Methodology --- p.7 / Chapter II. --- FUTURE DEVELOPMENT IN CHINA --- p.10 / Chapter 2.1 --- Economic Situation --- p.10 / Chapter 2.2 --- Major Technology Introducing Projects --- p.12 / Chapter 2.3 --- What are the Bottlenecks? --- p.12 / Chapter 2 .4 --- Energy Projects --- p.19 / Chapter 2.5 --- Coal Mining Projects --- p.20 / Chapter 2.6 --- Transport Projects --- p.21 / Chapter 2.7 --- Other Construction Projects of Interest to Svedala --- p.24 / Chapter III. --- OPPORTUNITIES FOR SVEDALA --- p.25 / Chapter 3.1 --- Crushing & Screening Division --- p.25 / Chapter 3.2 --- Compaction Division --- p.26 / Chapter 3.3 --- Grinding Division --- p.27 / Chapter 3.4 --- Bulk Material Handling Division --- p.28 / Chapter IV. --- SUMMARIES OF INTERVIEWS AND IMPLICATIONS --- p.31 / Chapter 4.1 --- Crushing & Screening Division --- p.31 / Chapter 4.2 --- Compaction and Bulk Material Handling Division --- p.32 / Chapter V. --- STRENGTHS AND WEAKNESSES OF SVEDALA --- p.35 / Chapter 5.1 --- Crushing & Screening Division --- p.35 / Chapter 5.2 --- Compaction Division --- p.36 / Chapter 5.3 --- Grinding Division --- p.37 / Chapter 5.4 --- Bulk Material Handling Division --- p.38 / Chapter VI. --- THREATS TO SVEDALA --- p.40 / Chapter 6.1 --- Most-Favored-Nation (MFN) Trade Status --- p.40 / Chapter 6.2 --- Drastic Policy Changes --- p.41 / Chapter 6.3 --- Land Appreciation Tax --- p.42 / Chapter 6.4 --- Skyrocketing Costs of Operations --- p.43 / Chapter 6.5 --- Upward Trend of Interest Rates --- p.44 / Chapter 6.6 --- Government Regulations --- p.45 / Chapter VII. --- RECOMMENDED STRATEGY FOR SVEDALA --- p.46 / Chapter 7.1 --- Business Strategy for China --- p.46 / Chapter 7.2 --- Product Strategy --- p.46 / Chapter 7.3 --- Pricing Strategy --- p.49 / Chapter 7.4 --- Distribution Strategy --- p.49 / Chapter 7.5 --- Promotion Strategy --- p.51 / Chapter 7.6 --- Research & Development Strategy --- p.51 / Chapter 7.7 --- Human Resources Strategy --- p.52 / Chapter 7.8 --- Finance Strategy --- p.53 / Chapter VIII. --- CONCLUSION --- p.54 / APPENDICES --- p.57 / BIBLIOGRAPHY --- p.63 / REFERENCES --- p.66

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319300
Date January 1994
ContributorsYim, Fu Cheong Terence., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 67 leaves : ill. ; 30 cm.
CoverageChina, China
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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