In the majority of cases students are short of money and have problems to finance their low standard subsistence. An additional financial burden for students is purchasing the costly literature for their courses and studies. Universities often support their students by providing a library but a library can never cover all the books that are demanded. Students often do not need or use their purchased books longer than they have to; with the closure of a course or a semester books become useless for the owner. To get back some money after having used a book it is common to resell the book in various ways. Regularly students’ organisations or universities established some sort of platform for example a bill-board in their facilities or on the internet. But the existence of these platforms made trading the used literature not easier because there are no rules and no regulations. The store Campusbokhandeln took this problem and started a business to make it easier for students to sell and buy used books with fair regulations so every participator profits. Campusbokhandeln has a main store at Örebro University and one at Karlstad University. The purpose of the study is to find out whether Campusbokhandeln is able to expand their actions to another university in Sweden and if yes to which university. The results of the research show that the demand for a platform like Campusbokhandeln if very high and that the owners can take the chance to expand. After a SWOT-analysis we were able to point out chances and give suggestions about the future of the business.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-3605 |
| Date | January 2008 |
| Creators | Henriksson, Björn, Frenzel, Felix |
| Publisher | Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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