Working as a real estate agent can be difficult, because it is a complex service that is broadly about acting as an impartial intermediary, for both sellers and buyers. For that reason, it is important to be able to adapt to customers and make them feel that you are trustworthy. As clients often have different needs, it can be difficult for a real estate agent to know exactly how trust can be achieved. There are therefore different parts of trust building, which real estate agents can use. As a result of rising inflation and increased electricity prices, the housing market has changed in the past year, which means that service professions have been faced with a challenge. In line with an uncertain housing market, the purpose of the study is to explain how real estate agents create trust with their customers. In the study, a qualitative method has been used where the empirical evidence has been taken from semi-structured interviews with six different real estate agents from different brokerages in different cities. The respondents have answered questions about their trust-building towards customers. The study's empirical evidence describes how real estate agents experience the housing market in the current situation and how they work to create trust and long-term relationships with their customers related to aspects such as added value, competence, communication and the work afterwards. An analysis of similarities and differences from the empirical work has been related to theories within trust-building. One conclusion is how important it is to build trust between real estate agent and customer, especially when it comes to the situation on the housing market right now, which is more uncertain. Furthermore, the conclusions show that real estate agents need to have knowledge about the development in the housing market. In addition to honesty and competence were added value and communication two important aspects in trust-building.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-99080 |
| Date | January 2023 |
| Creators | Jansson, Elin, Wilma, Olsson |
| Publisher | Karlstads universitet, Handelshögskolan (from 2013) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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