Throughout the last fifty years, scholars have explained franchising primarily through two limited means: agency theory and resource constraints theory. This paper investigates the proportions of company owned stores vs franchisee owned stores. Hypotheses are presented about the proportions of franchisee owned outlets among all industries and then among eight of the largest franchised industries within the US. The findings generally support that most firms use a mixed-method approach when determining their franchising mix but rely mostly on agency theory for most of that mix. The study also finds that the initial investment/asset requirement is the key mechanism to controlling the appropriate franchise proportions. / Business Administration/Interdisciplinary
| Identifer | oai:union.ndltd.org:TEMPLE/oai:scholarshare.temple.edu:20.500.12613/3094 |
| Date | January 2019 |
| Creators | Kelepouris, Christos |
| Contributors | Di Benedetto, C. Anthony, Pavlou, Paul A., Chitturi, Pallavi, Conlon, Donald |
| Publisher | Temple University. Libraries |
| Source Sets | Temple University |
| Language | English |
| Detected Language | English |
| Type | Thesis/Dissertation, Text |
| Format | 55 pages |
| Rights | IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available., http://rightsstatements.org/vocab/InC/1.0/ |
| Relation | http://dx.doi.org/10.34944/dspace/3076, Theses and Dissertations |
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