The diploma thesis is dedicated to research, suggestion of solution and implementation of innovating algorithm of the fulltext search in the web pages of an electronic shop. The theoretical part deals with the searching in the e-shops. Customer's search behavior is described, further information about the field of web analysis is given and some of the characteristics of fulltext search engines are offered. The practical part is concerned with the analysis of the visits of the web shop, the assessment of current situation of searching, the determination of customer's preferences. This is the base for formulating business rules and improving search algorithm. Finally, the thesis deals with the implementation in scripting language PHP.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251343 |
| Date | January 2016 |
| Creators | Jančovičová, Dominika |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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