In this essay the libraries usage of social media as a marketing tool is in focus. A questionnaire was sent out to the public libraries in Sweden, asking how they are using social media, why and which ones and so on. To analyse the result the four spaces, eCRM and relationship marketing models was used. The study shows a change of attitude towards marketing but there is still a gap in knowledge regarding how and why. Most of the libraries have accounts on Facebook and Instagram and do posts with information updates, book recommendations or fun facts.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-105719 |
| Date | January 2021 |
| Creators | Ramstedt, Natalie |
| Publisher | Linnéuniversitetet, Institutionen för kulturvetenskaper (KV) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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