by Wong Yuk, Nat. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 51-53). / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- OBJECTIVE --- p.5 / Chapter CHPATER III --- SCOPE AND METHODOLOGY --- p.7 / Chapter CHPATER IV --- GENERAL INFORMATION --- p.9 / Chapter CHAPTER V --- MARKET PROFILE --- p.12 / Chapter CHPATER VI --- PRODUCT PROFILE --- p.17 / Physical Properties --- p.17 / Modes of Storage and Delivery --- p.17 / Importance of Quality --- p.19 / Package of Product --- p.20 / Chapter CHAPTER VII --- COMPETITION PROFILE --- p.21 / Potential Entrance and Substitutes --- p.21 / Suppliers and Buyers --- p.22 / Industry Competitors --- p.23 / Imported Gas Marketers --- p.24 / Local Gas Suppliers --- p.27 / Chapter CHAPTER VIII --- TARGET MARKETS --- p.30 / Chapter CHAPTER IX --- SWOT ANALYSIS --- p.31 / Strengths --- p.31 / Weaknesses --- p.32 / Opportunities --- p.33 / Threats/Limitations --- p.35 / Chapter CHAPTER X --- MARKETING AND PROMOTION STRATEGIES --- p.37 / Efficiency in Heating --- p.37 / Bottle Deposit System --- p.38 / Product Differentiation --- p.39 / Contract with Industrial Customers --- p.41 / Chapter CHAPTER XI --- REALIZABLE VOLUME AND FINANCIAL EVALUATION --- p.43 / Chapter CHAPTER XII --- CONCLUSION AND RECOMMENDATION --- p.46 / BIBLIOGRAPHY --- p.50
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318877 |
| Date | January 1992 |
| Contributors | Wong, Yuk., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, i, 53, [10] leaves : ill. ; 30 cm. |
| Coverage | China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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