published_or_final_version / Business Administration / Master / Master of Business Administration

by Chau Siu Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 37-39). / ABSTRACT / TABLE OF CONTENTS / ACKNOWLEDGMENTS / CHAPTERS / Chapter I. --- INTRODUCTION --- p.1 / Scope and Statement of the Problem --- p.2 / Methodology --- p.3 / Chapter II. --- BACKGROUND INFORMATION OF GAS INDUSTRY --- p.5 / National Energy Policy in China --- p.5 / City Development Copes with National Energy Policy --- p.6 / Strategy of City Government in Supplying Town Gas --- p.8 / Market Potential of Gas Development --- p.10 / Chapter III. --- CASE STUDY - HONG KONG L P. GAS (HOLDING) LTD --- p.12 / Company Background --- p.12 / Product Handled - LPG Equipment --- p.13 / Buyers Involved --- p.14 / Buying Decisions Process --- p.15 / Buygrid Model of Buy Phases and Buyclasses --- p.15 / Buying Decision Process of Chinese Organizations --- p.16 / Decision Criteria Used in Buying LPG Pipeline System Equipment --- p.22 / Categories of Choice Criteria by Donald R. Lehmann and John O'Shaughnessy --- p.22 / Findings of the Case Study --- p.24 / Legalistic criteria also viewed as constraint --- p.24 / Ranking of other criteria --- p.24 / Chapter 1. --- Performance criteria --- p.25 / Chapter 2. --- Adaptive criteria --- p.25 / Chapter 3. --- Integrative criteria --- p.26 / Chapter 4. --- Economic criteria --- p.26 / Chapter III. --- SPECIAL CHARACTERISTICS OF CHINESE ORGANIZATIONS THAT AFFECT BUYING BEHAVIOR --- p.28 / Country-of-Origin Effect --- p.28 / Aversion to Risk --- p.29 / Lack of Separation of Ownership and Management --- p.30 / Chapter IV. --- SUGGESTED STRATEGY FOR THE COMPANY --- p.32 / Take a Proactive Strategy --- p.32 / Adopt Policies aimed at Reducing Uncertainties of the Buyers --- p.33 / Chapter V. --- CONCLUSION --- p.35 / APPENDIX / Chapter 1. --- TOTAL CONSUMPTION AND COMPOSITION OF ENERGY / Chapter 2. --- SIMPLE CHART OF MIXING PLANT / BIBLIOGRAPHY

by Li Wai-man, Peter. / Bibliography: leaves 121-122 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Wong Yuk, Nat. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 51-53). / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- OBJECTIVE --- p.5 / Chapter CHPATER III --- SCOPE AND METHODOLOGY --- p.7 / Chapter CHPATER IV --- GENERAL INFORMATION --- p.9 / Chapter CHAPTER V --- MARKET PROFILE --- p.12 / Chapter CHPATER VI --- PRODUCT PROFILE --- p.17 / Physical Properties --- p.17 / Modes of Storage and Delivery --- p.17 / Importance of Quality --- p.19 / Package of Product --- p.20 / Chapter CHAPTER VII --- COMPETITION PROFILE --- p.21 / Potential Entrance and Substitutes --- p.21 / Suppliers and Buyers --- p.22 / Industry Competitors --- p.23 / Imported Gas Marketers --- p.24 / Local Gas Suppliers --- p.27 / Chapter CHAPTER VIII --- TARGET MARKETS --- p.30 / Chapter CHAPTER IX --- SWOT ANALYSIS --- p.31 / Strengths --- p.31 / Weaknesses --- p.32 / Opportunities --- p.33 / Threats/Limitations --- p.35 / Chapter CHAPTER X --- MARKETING AND PROMOTION STRATEGIES --- p.37 / Efficiency in Heating --- p.37 / Bottle Deposit System --- p.38 / Product Differentiation --- p.39 / Contract with Industrial Customers --- p.41 / Chapter CHAPTER XI --- REALIZABLE VOLUME AND FINANCIAL EVALUATION --- p.43 / Chapter CHAPTER XII --- CONCLUSION AND RECOMMENDATION --- p.46 / BIBLIOGRAPHY --- p.50