by Li Wai-man, Peter. / Bibliography: leaves 121-122 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Kwang Lok Ping, Larry, Tsang Kwok Chun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Includes bibliographical references.

by Wong Kit-Yuk. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves lxxvi-lxxix). / Questionnaire also in Chinese. / ABSTRACT --- p.II / TABLE OF CONTENTS --- p.IV / LIST OF ILLUSTRATIONS --- p.VII / LIST OF TABLES --- p.VIII / PREFACE --- p.IX / CHAPTER / Chapter I. --- INTRODUCTION --- p.XI / BUSINESS ENVIRONMENT OF WEBTV IN CHINA --- p.XI / PRODUCT DESCRIPTION OF WEBTV --- p.XII / Chapter II. --- METHODOLOGY --- p.XIII / METHODOLOGY FOR THE STUDY --- p.XIII / METHODOLOGY FOR THE SURVEY --- p.XV / FORMULATE PROBLEM --- p.XVI / DETERMINE RESEARCH DESIGN --- p.XVI / DESIGN DATA COLLECTION METHODS AND FORMS --- p.XVII / QUESTIONNAIRE DESIGN --- p.XVII / DESIGN SAMPLE AND COLLECT DATA --- p.XVIII / LIMITATION --- p.XX / Chapter III. --- EXTERNAL ENVIRONMETN --- p.XXI / CURRENT ENVIRONMENT OF TV INDUSTRY --- p.XXI / EXTERNAL ENVIRONMENT FOR INTERNET --- p.XXII / TECHNOLOGICAL ENVIRONEMNT --- p.XIV / CONCLUSION --- p.XV / Chapter IV. --- PRODUCT INFORMATION --- p.XXVIII / WEBTV PRODUCT FEATURES --- p.XXVIII / WEBTV CONSTRAINTS --- p.XXX / DIFFERENCES BETWEEN TV AND COMPUTER AS A MEDIA FOR INTERNET ACCESS --- p.XXXII / CONCLUSION --- p.XXXIII / Chapter V. --- CONSUMER BEHAVIOR --- p.XXXV / CONSUMER BEHAVIOR TOWARDS TV --- p.XXXV / CONSUMER BEHAVIOR TOWARDS INTERNET --- p.XXXVII / CONCLUSION --- p.XXXVIII / Chapter VI. --- COMPANY AND COMPETITIVE ANALYSIS --- p.XXXIX / "MICROSOFT, PHILIPS AND WEVTV NETWORKS, INC. IN THE INTERACTIVE TV INDUSTRY" --- p.XXXIX / "MICROSOFT, PHILIPS AND WEVTV NETWORKS, INC. IN THE CHINA MARKET" --- p.XLI / COMPANY'S STRENGTH --- p.XLII / COMPETITOR ANALYSIS --- p.XLII / AOL --- p.XLII / CARIPAC.COM --- p.XLIII / MYWEB --- p.XLIII / SOFTWARE ENGINEERING CENTRE OF THE CHNESE ACADEMY OF SCIENCE --- p.XIIII / TCL --- p.XILV / CONCLUSION --- p.XLIV / Chapter VII. --- STATISTICAL ANALYSIS --- p.XLVI / FINDINGS --- p.XLVII / FREQUENCY ANALYSIS --- p.XLVII / TV --- p.XLVIII / INTERNET --- p.XLVIII / WEBTV --- p.XLIX / CROSS ANALYSIS --- p.L / CONCLUSION --- p.L / Chapter VIII. --- SWOT ANALYSIS --- p.LII / STRENGTHS --- p.LII / WEAKNESSES --- p.LIV / OPPORTUNITIES --- p.LV / THREATS --- p.LVI / Chapter IX. --- RECOMMENDATION ON MARKETING STRATEGIES --- p.LVII / PRODUCT --- p.LVII / PRICE --- p.LVIII / PROMOTION --- p.LIX / PLACE --- p.LX / Chapter X. --- CONCLUSION --- p.LXI

by Steve Chui Chi Yik, Charles Lee Yee Kai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985. / Bibliography: leaf 74.

by Tse Ching-Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 63-64). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- THE MARKET ENVIRONMENT OF CHINA --- p.3 / Chapter 3. --- COMPANY BACKGROUND --- p.9 / Chapter 4. --- METHODOLOGY --- p.10 / Chapter 5. --- ANALYSIS OF PRE-1996 STRATEGY --- p.11 / Chapter 5.1 --- Marketing --- p.11 / Chapter 5.2 --- Organization --- p.20 / Chapter 5.3 --- Logistics and Production --- p.22 / Chapter 5.4 --- Finance --- p.23 / Chapter 6. --- ANALYSIS OF THE 1996 STRATEGIC PLAN --- p.25 / Chapter 6.1 --- The New Strategic Direction --- p.25 / Chapter 6.2 --- Organization and Management --- p.27 / Chapter 6.3 --- Marketing --- p.31 / Chapter 6.4 --- Logistics and Production --- p.35 / Chapter 7. --- IDENTIFICATION OF MAJOR CHALLENGES OF STRATEGIC CHANGE --- p.37 / Chapter 7.1 --- Potential Resistance to Change --- p.37 / Chapter 7.2 --- Marketing --- p.39 / Chapter 7.3 --- Personnel --- p.41 / Chapter 8. --- RECOMMENDATIONS --- p.42 / Chapter 8.1 --- Reduce Potential Resistance --- p.45 / Chapter 8.2 --- Planning and Control --- p.46 / Chapter 8.3 --- Sales Forces Management --- p.48 / Chapter 8.4 --- Managing the Resources --- p.52 / Chapter 9. --- CONCLUSION --- p.55 / APPENDIX --- p.56 / BIBLIOGRAPHY --- p.63