by Tse Ching-Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 63-64). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- THE MARKET ENVIRONMENT OF CHINA --- p.3 / Chapter 3. --- COMPANY BACKGROUND --- p.9 / Chapter 4. --- METHODOLOGY --- p.10 / Chapter 5. --- ANALYSIS OF PRE-1996 STRATEGY --- p.11 / Chapter 5.1 --- Marketing --- p.11 / Chapter 5.2 --- Organization --- p.20 / Chapter 5.3 --- Logistics and Production --- p.22 / Chapter 5.4 --- Finance --- p.23 / Chapter 6. --- ANALYSIS OF THE 1996 STRATEGIC PLAN --- p.25 / Chapter 6.1 --- The New Strategic Direction --- p.25 / Chapter 6.2 --- Organization and Management --- p.27 / Chapter 6.3 --- Marketing --- p.31 / Chapter 6.4 --- Logistics and Production --- p.35 / Chapter 7. --- IDENTIFICATION OF MAJOR CHALLENGES OF STRATEGIC CHANGE --- p.37 / Chapter 7.1 --- Potential Resistance to Change --- p.37 / Chapter 7.2 --- Marketing --- p.39 / Chapter 7.3 --- Personnel --- p.41 / Chapter 8. --- RECOMMENDATIONS --- p.42 / Chapter 8.1 --- Reduce Potential Resistance --- p.45 / Chapter 8.2 --- Planning and Control --- p.46 / Chapter 8.3 --- Sales Forces Management --- p.48 / Chapter 8.4 --- Managing the Resources --- p.52 / Chapter 9. --- CONCLUSION --- p.55 / APPENDIX --- p.56 / BIBLIOGRAPHY --- p.63