by Wong Yui Ming, Stephen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1978. / Bibliography: l. 54.

by Chau Siu Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 37-39). / ABSTRACT / TABLE OF CONTENTS / ACKNOWLEDGMENTS / CHAPTERS / Chapter I. --- INTRODUCTION --- p.1 / Scope and Statement of the Problem --- p.2 / Methodology --- p.3 / Chapter II. --- BACKGROUND INFORMATION OF GAS INDUSTRY --- p.5 / National Energy Policy in China --- p.5 / City Development Copes with National Energy Policy --- p.6 / Strategy of City Government in Supplying Town Gas --- p.8 / Market Potential of Gas Development --- p.10 / Chapter III. --- CASE STUDY - HONG KONG L P. GAS (HOLDING) LTD --- p.12 / Company Background --- p.12 / Product Handled - LPG Equipment --- p.13 / Buyers Involved --- p.14 / Buying Decisions Process --- p.15 / Buygrid Model of Buy Phases and Buyclasses --- p.15 / Buying Decision Process of Chinese Organizations --- p.16 / Decision Criteria Used in Buying LPG Pipeline System Equipment --- p.22 / Categories of Choice Criteria by Donald R. Lehmann and John O'Shaughnessy --- p.22 / Findings of the Case Study --- p.24 / Legalistic criteria also viewed as constraint --- p.24 / Ranking of other criteria --- p.24 / Chapter 1. --- Performance criteria --- p.25 / Chapter 2. --- Adaptive criteria --- p.25 / Chapter 3. --- Integrative criteria --- p.26 / Chapter 4. --- Economic criteria --- p.26 / Chapter III. --- SPECIAL CHARACTERISTICS OF CHINESE ORGANIZATIONS THAT AFFECT BUYING BEHAVIOR --- p.28 / Country-of-Origin Effect --- p.28 / Aversion to Risk --- p.29 / Lack of Separation of Ownership and Management --- p.30 / Chapter IV. --- SUGGESTED STRATEGY FOR THE COMPANY --- p.32 / Take a Proactive Strategy --- p.32 / Adopt Policies aimed at Reducing Uncertainties of the Buyers --- p.33 / Chapter V. --- CONCLUSION --- p.35 / APPENDIX / Chapter 1. --- TOTAL CONSUMPTION AND COMPOSITION OF ENERGY / Chapter 2. --- SIMPLE CHART OF MIXING PLANT / BIBLIOGRAPHY

by Kwang Lok Ping, Larry, Tsang Kwok Chun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Includes bibliographical references.

by Steve Chui Chi Yik, Charles Lee Yee Kai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985. / Bibliography: leaf 74.

by Lee Chi Leung, Edmund, Liu Lei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 77-78). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF FIGURES --- p.viii / ACKNOWLEDGEMENT --- p.xi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Branding in China --- p.1 / Chapter 1.2 --- Branding in Telecommunication Industry in China --- p.4 / Chapter CHAPTER II --- BRANDING OF CHINA UNICOM'S CDMA SERVICE --- p.7 / Chapter 2.1 --- China Unicom --- p.7 / Chapter 2.2 --- Definition of Key Constructs --- p.9 / Chapter 2.4 --- Branding of China Unicom´ةs CDMA Service --- p.19 / Chapter CHAPTER III --- RESEARCH METHODOLOGY --- p.26 / Chapter 3.1 --- Research Objectives --- p.26 / Chapter 3.2 --- Research Design --- p.26 / Chapter 3.3 --- Research Instrument Design --- p.27 / Chapter 3.4 --- Sampling Procedures --- p.29 / Chapter CHAPTER IV --- ANALYSIS OF FINDINGS --- p.30 / Chapter 4.1 --- Focus Group Discussions --- p.30 / Chapter 4.2 --- Survey Findings --- p.31 / Chapter 4.2.1 --- Questions on China Unicom --- p.31 / Chapter 4.2.2 --- Questions on China Unicom's CDMA Service --- p.36 / Chapter 4.2.3 --- Questions on Consumer Behavior and Respondents' Profile --- p.45 / Chapter 4.3 --- Research Limitations --- p.52 / Chapter 4.3.1 --- Scale Ratings --- p.52 / Chapter 4.3.2 --- Frame of Reference - Product Brand Names --- p.52 / Chapter 4.3.3 --- Sampling Procedure --- p.53 / Chapter CHAPTER V --- RECOMMENDATIONS --- p.54 / Chapter 5.2 --- Focus on Customers --- p.54 / Chapter 5.1.1 --- Target Premium Customers --- p.54 / Chapter 5.1.2 --- Create Real Value-for-Money --- p.55 / Chapter 5.1.3 --- Establish Trust in a Long-term Relationship --- p.55 / Chapter 5.2 --- Build a Strong Service Brand --- p.57 / Chapter 5.2.1 --- Enhance Brand Recall --- p.57 / Chapter 5.2.2 --- Build a Strong Corporate Brand --- p.58 / Chapter CHAPTER VI --- CONCLUSION --- p.60 / APPENDIX 1 QUESTIONNAIRE IN SIMPLIFIED CHINESE --- p.62 / APPENDIX 2 QUESTIONNAIRE IN ENGLISH TRANSLATION --- p.65 / APPENDIX 3 SUMMARY OF SURVEY RESULTS --- p.68 / APPENDIX 4 BACKGROUND OF CHINA UNICOM'S CDMA SERVICE --- p.74 / BIBLIOGRAPHY --- p.77 / BOOKS --- p.77 / JOURNAL PAPERS --- p.78 / WEBSITES --- p.79

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. / Bibliography: leaves 155-156. / by Joseph J. Beshel. / M.S.

published_or_final_version / Housing Management / Master / Master of Housing Management

M.Com. (Economics) / Please refer to full text to view abstract

published_or_final_version / Business Administration / Master / Master of Business Administration

by Chung Chi Wai, Bobby and Tse Wing Man, Raymond. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Includes bibliographical references.