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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
41

Marketing of engineering consultancies in Hong Kong.

January 1998 (has links)
by Kee Wing Man Denise. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves [52-53]). / ACKNOWLEDGEMENT --- p.2 / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.4 / Chapter / Chapter 1. --- INTRODUCTION --- p.5 / Chapter 2. --- THE ENGINEERING CONSULTANCY BUSINESS --- p.9 / Chapter 3. --- THE INTERVIEWS --- p.13 / Chapter 4. --- ANALYSIS OF MARKETING STRATEGIES --- p.29 / Chapter 5. --- RELATIONSHIP MARKETING --- p.26 / Chapter 6. --- CONCLUSION --- p.33 / APPENDICES / BIBLIOGRAPHY
42

Marketing the 8-bit one-time-programmable microcontroller in the PRC and Hong Kong.

January 1997 (has links)
by Chiu Wai Tak. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES AND TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / The Microcontroller Market --- p.1 / About National Semiconductor Corporation --- p.3 / Project Objectives --- p.4 / Chapter II. --- METHODOLOGY --- p.7 / Market Research and Data Collection --- p.7 / Literature Review --- p.9 / Chapter III. --- MARKET ENVIRONMENT ANALYSIS --- p.11 / The OTP Microcontroller Market --- p.11 / Customer Profile --- p.16 / Competition Profile --- p.17 / National's Microcontroller Profile --- p.21 / SWOT Analysis --- p.24 / Chapter IV. --- MARKETING STRATEGY --- p.29 / Marketing Objective and Value Proposition --- p.29 / Product Strategy --- p.30 / Pricing Strategy --- p.32 / Distribution Strategy --- p.33 / Promotional Strategy --- p.35 / Chapter V. --- LIMITATIONS --- p.40 / About the Research --- p.40 / About the Marketing Plan --- p.40 / Chapter VI. --- CONCLUSION --- p.42 / Chapter APPENDIX I: --- TYPICAL MICROCONTROLLER APPLICATION --- p.44 / Chapter APPENDIX II: --- EXPERIENCE SURVEY PROCESS --- p.45 / Chapter APPENDIX III: --- REASONS FOR PROJECTS WON AND LOST --- p.46 / Chapter APPENDIX IV: --- BENEFITS OF COP8SA's FEATURES --- p.47 / Chapter APPENDIX V: --- COP8SA PRESS RELEASE --- p.48 / Chapter APPENDIX VI: --- GLOSSARY --- p.52 / BIBLIOGRAPHY --- p.54
43

A business strategy for Svedala International (Hong Kong) Limited in China.

January 1994 (has links)
by Yim Fu Cheong, Terence. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 63-67). / abstract --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF EXHIBITS --- p.vi / ACKNOWLEDGEMENT --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Svedala Industri AB --- p.1 / Chapter 1.2 --- Svedala Products --- p.1 / Chapter 1.2.1 --- Civil Engineering Sector --- p.2 / Chapter 1.2.2 --- Mineral Processing Sector --- p.3 / Chapter 1.2.3 --- Bulk Material Handling Sector --- p.4 / Chapter 1.3 --- Svedala Customers --- p.5 / Chapter 1.4 --- Svedala's Mission in China --- p.5 / Chapter 1.5 --- Methodology --- p.7 / Chapter II. --- FUTURE DEVELOPMENT IN CHINA --- p.10 / Chapter 2.1 --- Economic Situation --- p.10 / Chapter 2.2 --- Major Technology Introducing Projects --- p.12 / Chapter 2.3 --- What are the Bottlenecks? --- p.12 / Chapter 2 .4 --- Energy Projects --- p.19 / Chapter 2.5 --- Coal Mining Projects --- p.20 / Chapter 2.6 --- Transport Projects --- p.21 / Chapter 2.7 --- Other Construction Projects of Interest to Svedala --- p.24 / Chapter III. --- OPPORTUNITIES FOR SVEDALA --- p.25 / Chapter 3.1 --- Crushing & Screening Division --- p.25 / Chapter 3.2 --- Compaction Division --- p.26 / Chapter 3.3 --- Grinding Division --- p.27 / Chapter 3.4 --- Bulk Material Handling Division --- p.28 / Chapter IV. --- SUMMARIES OF INTERVIEWS AND IMPLICATIONS --- p.31 / Chapter 4.1 --- Crushing & Screening Division --- p.31 / Chapter 4.2 --- Compaction and Bulk Material Handling Division --- p.32 / Chapter V. --- STRENGTHS AND WEAKNESSES OF SVEDALA --- p.35 / Chapter 5.1 --- Crushing & Screening Division --- p.35 / Chapter 5.2 --- Compaction Division --- p.36 / Chapter 5.3 --- Grinding Division --- p.37 / Chapter 5.4 --- Bulk Material Handling Division --- p.38 / Chapter VI. --- THREATS TO SVEDALA --- p.40 / Chapter 6.1 --- Most-Favored-Nation (MFN) Trade Status --- p.40 / Chapter 6.2 --- Drastic Policy Changes --- p.41 / Chapter 6.3 --- Land Appreciation Tax --- p.42 / Chapter 6.4 --- Skyrocketing Costs of Operations --- p.43 / Chapter 6.5 --- Upward Trend of Interest Rates --- p.44 / Chapter 6.6 --- Government Regulations --- p.45 / Chapter VII. --- RECOMMENDED STRATEGY FOR SVEDALA --- p.46 / Chapter 7.1 --- Business Strategy for China --- p.46 / Chapter 7.2 --- Product Strategy --- p.46 / Chapter 7.3 --- Pricing Strategy --- p.49 / Chapter 7.4 --- Distribution Strategy --- p.49 / Chapter 7.5 --- Promotion Strategy --- p.51 / Chapter 7.6 --- Research & Development Strategy --- p.51 / Chapter 7.7 --- Human Resources Strategy --- p.52 / Chapter 7.8 --- Finance Strategy --- p.53 / Chapter VIII. --- CONCLUSION --- p.54 / APPENDICES --- p.57 / BIBLIOGRAPHY --- p.63 / REFERENCES --- p.66
44

Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company

Waddington, Andrew John January 2012 (has links)
The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help managers, marketers and brand owners make informative decisions regarding the brand architecture of a company. A quantitative content analysis methodology was used along with a webpage keyword counting application (WebWords). The application was used based on the principles outlined by Corporate Brand and Reputation Analysis (COBRA), which uses a four step progressive filtering process in filtering traditional and consumer generated media. The results from WebWords were then aligned to the brand architecture strategies from the brand relationship spectrum (BRS) to gain insight as to which of the strategies from the BRS were most vulnerable to reputational damage. The study found that the branded house and sub-brand strategies were most vulnerable to reputational damage based on the number reputational hits received. The connection between the master brand and the sub-brands could cause both brands to be affected should any reputational issues arise.
45

Brand new world : the politics of state-branding in Kazakhstan and Qatar

Eggeling, Kristin Anabel January 2018 (has links)
This thesis explores the political use of branding in international relations by focusing on the branding exercises of the Republic of Kazakhstan and the State of Qatar over the last two decades. In most of the existing literature, branding is theorised as a representational and instrumental practice that is strategically used to increase a country's competitive edge. Adopting a critical constructivist lens to the study of International Relations (IR), this thesis challenges this reading and argues instead that branding is a productive and inherently political practice that (re)produces dominant interpretations of state-identity rather than merely describing them. Based on the core constructivist claim that much of politics revolves around the competition to give meaning to the world, this thesis argues that the version of the state promoted through branding is neither neutral nor brand new, but inherently politicised and tied to the conversation and legitimation of the incumbent political regime. Inspired by the ongoing practice turn in IR, the starting point for the analysis is a focus on the display of the state through a range of everyday practices long ignored by IR scholars. In particular, it focuses on how the political leadership in both Kazakhstan and Qatar has used the urban development of their capital cities, the hosting of international sports events, and the construction of 'world-class' universities to present new ideas about their state to various inter/national audiences. Using an original data corpus of multimodal primary and secondary material, the analysis traces how branding practices produce and normalise a certain interpretation of Kazakhstani and Qatari statehood, and then interrogates how we can understand this interpretation as politicised and tied to the interests of the regime. The goal of the analysis is twofold. First, this thesis aims to elucidate how relevant instances of state- branding unfold and travel across different empirical contexts (Kazakhstan and Qatar) and cases (urban development, sports and education). Second, it aims to push current scholarly understandings by (re)conceptualising branding as a genre of contemporary identity politics, and produce broader insights about the characteristics and mechanisms of this increasingly normalised - yet often as politically non-salient dismissed - practice of international relations.
46

Two market innovators: City Chain and Optical 88.

January 1993 (has links)
by Chan Wing-Sum. / Includes Chinese questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 115-117). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENTS --- p.viii / Chapters / Chapter I. --- BACKGROUND --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.3 / Chapter III. --- STELUX HOLDINGS LIMITED --- p.6 / Chapter IV. --- CITY CHAIN CO. LTD --- p.8 / Company Development --- p.9 / Stage 1 (May 85 - May 86) --- p.9 / Stage 2 (May 86 - May 87) --- p.10 / Stage 3 (May 87 - now) --- p.12 / Current Marketing Strategies --- p.14 / Target Market --- p.14 / Competitors --- p.14 / Product --- p.15 / Price --- p.16 / Distribution --- p.17 / Promotion --- p.18 / Personnel --- p.19 / Presentation --- p.22 / Personality --- p.23 / Chapter V. --- OPTICAL 88 LIMITED --- p.25 / Company Development --- p.26 / Stage 1 ( April 79 - May 84) --- p.26 / Stage 2 ( May 84 - April 86) --- p.27 / Stage 3 (86- Oct. 88) --- p.28 / Stage 4 ( Oct. 88 - Now ) --- p.29 / Current Marketing Strategies --- p.30 / Target Market --- p.30 / Competitors --- p.30 / Product --- p.32 / Price --- p.33 / Distribution --- p.34 / Promotion --- p.35 / Personnel --- p.38 / Presentation --- p.40 / Personality --- p.40 / Chapter VI. --- RESEARCH --- p.42 / Methodology --- p.42 / Results --- p.45 / Demographics of Total Sample --- p.45 / "Demographics of City Chain ""Shoppers"" and ""Non-shoppers""…" --- p.47 / "Demographics of Optical 88 ""Shoppers"" and ""Non-shoppers""" --- p.49 / Research Implications and Recommendations --- p.51 / City Chain --- p.51 / Optical 88 --- p.58 / Chapter VII. --- DISCUSSION AND IMPLICATIONS --- p.64 / Synergy Effect --- p.64 / Definition of Business --- p.65 / Definition of Products --- p.66 / Shopping Process --- p.72 / Life Cycle of Chain Stores in Hong Kong --- p.74 / Introduction Stage --- p.74 / Early Growth Stage --- p.76 / Rapid Growth Stage --- p.77 / Consolidation Stage --- p.78 / Maturity Stage --- p.78 / Chapter VIII. --- SUMMARY --- p.79 / APPENDIX --- p.80 / Chapter A. --- Factor Analysis of Attributes : City Chain --- p.80 / Chapter B. --- Factor Analysis of Attributes : Optical 88 --- p.81 / Chapter C. --- "TV Commercial of City Chain - ""Solvil et Titus (Shanghai 1937)""" --- p.82 / Chapter D. --- Instore Layouts of City Chain --- p.90 / Chapter E. --- "TV Commercial of Optical 88 - ""Stand by Me""" --- p.91 / Chapter F. --- "TV Commercial of Optical 88 - ""The Kid""" --- p.96 / Chapter G. --- Instore Layouts of Optical 88 --- p.107 / Chapter H. --- Questionnaire --- p.108 / BIBLIOGRAPHY --- p.115
47

Multimedia applications to speech therapy: an exploratory study of market opportunities in Hong Kong. / Multimedia applications to speech therapy: an exploratory study of market opportunities in Hong Kong.

January 1996 (has links)
by Leung, Bing-Kwong Edward, Tung, Mang-To, Yang, Renwill = 梁秉綱, 董萬韜, 楊人偉. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 160-161). / by Leung, Bing-Kwong Edward, Tung, Mang-To, Yang, Renwill = Liang Binggang, Dong Wantao, Yang Renwei. / EXECUTIVE SUMMARY --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vii / LIST OF TABLES --- p.viii / ACKNOWLEDGEMENT --- p.ix / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Company Brief / Chapter 1.3 --- Use of Multimedia in Hong Kong --- p.4 / Chapter 1.4 --- Speech Therapy as Target Market Segment --- p.6 / Chapter 1.5 --- Speech Therapy Service in Hong Kong --- p.7 / Chapter 1.6 --- Opportunities for Multimedia --- p.8 / Chapter 1.7 --- Project Objectives --- p.8 / Chapter 1.8 --- Structure of the Report --- p.11 / Chapter CHAPTER 2 --- RESEARCH METHODOLOGY --- p.12 / Chapter 2.1 --- Statement of Problem --- p.12 / Chapter 2.2 --- Exploratory Study --- p.12 / Chapter 2.3 --- Mail Questionnaire Survey --- p.13 / Chapter 2.4 --- Statistical Analysis --- p.16 / Chapter CHAPTER 3 --- DATA ANALYSIS AND INTERPRETATIONS --- p.17 / Chapter 3.1 --- Interview Findings --- p.17 / Chapter 3. 1. --- 1 Hong Kong Association of Speech Therapists --- p.17 / Chapter 3.1.2 --- An Anonymous Speech Therapist --- p.20 / Chapter 3.2 --- Statistics from Secondary Sources --- p.21 / Chapter 3.3 --- Findings From Questionnaires --- p.21 / Chapter 3.3.1 --- Response Rate --- p.21 / Chapter 3.3.2 --- Respondents' Organizations (Figure II-1 in Appendix II) --- p.22 / Chapter 3.3.3 --- Characteristics of the Respondents --- p.24 / Chapter 3.3.4 --- Some Estimations Provided by the Speech Therapists --- p.25 / Chapter 3.3.5 --- End Users' Characteristics --- p.28 / Chapter 3.3.6 --- Product Characteristics --- p.29 / Chapter 3.3.7 --- Potential Distribution Channels --- p.34 / Chapter 3.3.8 --- Interpretations --- p.35 / Chapter CHAPTER 4 --- LIMITATIONS --- p.37 / Chapter 4.1 --- Sample Size --- p.37 / Chapter 4.2 --- Representativeness --- p.37 / Chapter 4.3 --- Exploratory Nature of the Questionnaire --- p.38 / Chapter 4.4 --- Non-respondents --- p.39 / Chapter 4.5 --- Ambiguities in Some Questions of the Questionnaire --- p.39 / Chapter 4.6 --- Assumptions --- p.39 / Chapter 4.7 --- Reliability --- p.40 / Chapter CHAPTER 5 --- MARKET OPPORTUNITY ANALYSIS --- p.41 / Chapter 5.1 --- Market Profile --- p.41 / Chapter 5.2 --- Company Profile --- p.43 / Chapter 5.2.1 --- Financial Situation --- p.44 / Chapter 5.2.2 --- Human Resource --- p.46 / Chapter 5.2.3 --- Strength and Weakness Analysis --- p.47 / Chapter 5.2.4 --- Threats and Opportunities --- p.48 / Chapter 5.3 --- Customer Profile --- p.49 / Chapter 5.3.1 --- Practicing Speech Therapists as the Target Customers --- p.49 / Chapter 5.3.2 --- Major Organizations Related to Target Customers --- p.50 / Chapter 5.3.3 --- Background of Individual Speech Therapist --- p.50 / Chapter 5.3.4 --- Attitude of Speech Therapists towards Using Multimedia in Therapy --- p.51 / Chapter 5.3.5 --- Role of Individual Therapists in Buying Process --- p.52 / Chapter 5.3.6 --- Purchase Capability --- p.53 / Chapter 5.3.7 --- Degree of Computer Sophistication --- p.54 / Chapter 5.3.8 --- Needs of the End Users --- p.54 / Chapter 5.3.9 --- Perceived Urgency of Using Aids to Speed Up the Recovery --- p.55 / Chapter 5.3.10 --- Channels for Promotion --- p.55 / Chapter 5.4 --- Product Profile --- p.56 / Chapter 5.4.1 --- Problem Solving Capability of Some Product Concepts --- p.56 / Chapter 5.4.2 --- The Needs of Patients as Perceived by Speech Therapists --- p.57 / Chapter 5.4.3 --- Operational Features --- p.58 / Chapter 5.4.4 --- Customer Characteristics --- p.60 / Chapter 5.4.5 --- End-user Characteristics --- p.60 / Chapter 5.4.6 --- Features of Similar Products Available for English-speaking Patients --- p.60 / Chapter CHAPTER 6 --- OBJECTIVES FOR A MARKETING PROGRAM --- p.64 / Chapter 6.1 --- The Market Objective --- p.64 / Chapter 6.2 --- Product Objectives --- p.65 / Chapter 6.2.1 --- Essential Purposes of Proposed Product --- p.65 / Chapter 6.2.2 --- Assessing Importance of Various Attributes --- p.66 / Chapter 6.2.3 --- Determinant Attributes --- p.68 / Chapter 6.2.4 --- Main Features of the Proposed Product Forms --- p.69 / Chapter 6.3 --- Pricing Objectives --- p.71 / Chapter 6.4 --- Promotional Objectives --- p.72 / Chapter 6.5 --- Distribution Objectives --- p.73 / Chapter CHAPTER 7 --- STRATEGIES FOR A MARKETING PROGRAM --- p.75 / Chapter 7.1 --- Product Development Strategy --- p.75 / Chapter 7.1.1 --- Strategic Direction --- p.76 / Chapter 7.1.2 --- Concept Generation --- p.77 / Chapter 7.1.3 --- Concept Testing --- p.77 / Chapter 7.1.4 --- Screening --- p.78 / Chapter 7.1.5 --- Prototype Development --- p.78 / Chapter 7.1.6 --- Product-use Testing --- p.79 / Chapter 7.2 --- Pricing Strategies --- p.79 / Chapter 7.3 --- Promotional Strategies --- p.81 / Chapter 7.3.1 --- Planning --- p.82 / Chapter 7.3.2 --- Implementation --- p.86 / Chapter 7.3.3 --- Other Avenues --- p.98 / Chapter 7.4 --- Distribution Strategy --- p.98 / Chapter 7.4.1 --- Use of Existing Suppliers as Agents --- p.98 / Chapter 7.4.2 --- Training the Technical Staff on Selling and Distribution --- p.98 / Chapter 7.4.3 --- Acquire the Endorsement of the Hong Kong Association of Speech Therapists --- p.99 / Chapter CHAPTER 8 --- CONCLUSIONS AND RECOMMENDATIONS --- p.100 / APPENDICES --- p.106 / BIBLIOGRAPHY --- p.160
48

Beijing cartoon: a contested site of cultural production.

January 1999 (has links)
by Cheung Hiu Wan. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves [135-140]). / Abstracts in English and Chinese. / Acknowledgement / Abstract / List of figures / Chapter Chapter 1. --- Introduction / Chapter 1.1 --- Scope of Study --- p.1 / Chapter 1.2 --- Literature Review --- p.3 / Chapter 1.3 --- Methodology --- p.13 / Chapter 1.4 --- Structure of the Thesis --- p.17 / Chapter Chapter 2. --- Historical Development of Comics in China / Chapter 2.1 --- Comics History before1949 --- p.24 / Chapter 2 . 2 --- Comics under the Reign of Chinese Communist Party --- p.29 / Chapter 2.3 --- Beijing Cartoon after the Open Door Policy --- p.31 / Chapter 2.4 --- Concluding Remarks --- p.39 / Chapter Chapter 3 . --- Interaction with the Leaders of Beijing Publishing House / Chapter 3.1 --- Leaders´ةExpectation for Beijing Cartoon --- p.41 / Chapter 3.2 --- The Discrepancy between the Senior and Junior Editors --- p.51 / Chapter 3.3 --- Editors' Comments on Interaction with the Leaders of the Beijing Publishing House --- p.54 / Chapter Chapter 4. --- Interaction with the Senior Artists / Chapter 4.1 --- Cartoon Art Festival98 --- p.57 / Chapter 4.2 --- The Invasion of Japanese Comics --- p.59 / Chapter 4.3 --- The Essence of Comics with Chinese Features --- p.63 / Chapter 4.4 --- The Expected Role of the Chinese Government --- p.67 / Chapter 4.5 --- The Editors´ة Comments on Cartoon Art Festival98 --- p.68 / Chapter 4 . --- 6 Concluding Remarks --- p.70 / Chapter Chapter 5. --- Interaction with the Junior Artists / Chapter 5.1 --- Social Status of the Junior Artists --- p.12 / Chapter 5.2 --- Cooperation with Beijing Cartoon --- p.11 / Chapter 5.3 --- Why do they Join the Comics Business --- p.79 / Chapter 5.4 --- Agreement and Terms of Payment --- p.87 / Chapter 5.5 --- Summer Camping: Market Mechanism and Autonomy in Artists' Creation --- p.88 / Chapter 5.6 --- The Editors' Expectation on the Roles of The Artists --- p.96 / Chapter 5.7 --- Artists' Comments on the Educational Aspect of Comics --- p.98 / Chapter 5.8 --- Concluding Remarks --- p.102 / Chapter Chapter 6. --- The Interaction with the Readers and Elders / Chapter 6.1 --- Whom were and Whom are the Comics for? --- p.104 / Chapter 6.2 --- Parents and Teachers: Comics for Education --- p.105 / Chapter 6.3 --- Parents and Teachers: Sex and Violence in Japanese Comics --- p.107 / Chapter 6.4 --- More than Sex and Violence in Japanese Comics --- p.110 / Chapter 6.5 --- Nippon´ؤcentric and Militarism of Japanese Comics --- p.115 / Chapter 6.6 --- Better Academic Performances and More Choices --- p.115 / Chapter 6.7 --- The Popularity of Comics among the Teenagers --- p.118 / Chapter 6.8 --- Feedback from the Comics Readers --- p.121 / Chapter 6.9 --- The Conflicts: More Education or More Entertainment --- p.122 / Chapter 6.10 --- Concluding Remarks --- p.12 5 / Chapter Chapter 7. --- Conclusion --- p.127 / Appendix / References
49

A case study of industrial marketing: a recreation and sports products supplier in Hong Kong.

January 1997 (has links)
by Li Yuk Fung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 63-64). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF EXHIBITS --- p.iv / PREFACE --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Scope of Study --- p.1 / Methodology --- p.2 / Secondary Data Collection --- p.2 / Observations --- p.3 / Primary Data Collection --- p.3 / Literature Review --- p.4 / Limitations --- p.4 / Chapter II. --- THE COMPANY --- p.5 / History and Background --- p.5 / Organizational Structure --- p.6 / Business Strategies --- p.8 / Marketing Mix --- p.8 / Market Segmentation --- p.14 / Competitiveness --- p.17 / Chapter III. --- INDUSTRIAL ANALYSIS --- p.21 / Environmental Analysis --- p.21 / Economic Environment --- p.22 / Socio/Cultural Factors --- p.23 / Demographic Factors --- p.23 / Technological Environment --- p.24 / Legal Environment --- p.24 / Customers --- p.25 / Government Sector --- p.25 / Private Sector --- p.27 / Institutional Sector --- p.28 / Suppliers --- p.30 / Competitors --- p.33 / Entry Barriers --- p.34 / Critical Success Factors for the Industry --- p.34 / Chapter IV. --- SWOT ANALYSIS --- p.35 / Internal Strengths --- p.35 / Internal Weaknesses --- p.37 / Future Opportunities --- p.41 / Environmental Threats --- p.44 / Problem Identifications --- p.45 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.48 / Recommendations --- p.48 / Implications and Evaluations --- p.53 / Conclusions --- p.57 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.63
50

The relationship between parental choice and marketing strategies of secondary schools: case study in a newlydeveloped district

Fung, Sun-wai, Leo., 馮新偉. January 1996 (has links)
published_or_final_version / Education / Master / Master of Education

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