The purpose of this study was to determine if gender inequalities existed during SportsCenter's™ highlight coverage of the 2007 Wimbledon Tennis Tournament. The morning episode of the Entertainment Sports Programming Network (ESPN) television show SportsCenter™ was videotaped daily during the Wimbledon Tennis Tournament. Variables analyzed included total highlight time and average time per highlight, total number of highlights, highlights in the introduction to SportsCenter™, highlights previewed preceding commercial, when each highlight occurred, and name gender marking. Statistical significances were seen in first name only (t=2.76, p=0.05) and last name only (t=1.81, p=0.04) name gender marking and highlights occurring in second third (t=2.48, p=0.01) of SportsCenter™. Current literature supports current study's results in that male participants received quantitatively greater highlight coverage, more highlights in the second third of SportsCenter™, and were referred to by their last name while female participants were referred to by their first name.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etd-3269 |
| Date | 03 May 2008 |
| Creators | Hopkins, Steven Christopher |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Electronic Theses and Dissertations |
| Rights | Copyright by the authors. |
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