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Work values of Generation Z : A quantitative study explaining different groups of Generation Z’s work values.

Course/ Level: 2FE21E, Bachelor thesis Authors: Evelin Gimbergsson & Sandra Lundberg Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Work values of Generation Z: A quantitative study explaining different groups of Generation Z’s work values. Purpose: The purpose of this research is to explain how the work values differ within different groups of Generation Z. Hypotheses: H1: Depending on major individuals value different work values. H2: Depending on gender individuals value different work values. Theory: Intrinsic, Extrinsic, Altruistic, Status-associated and Social work values. Methodology: Questionnaire Conclusion: Based on the findings, H1 was rejected and H2 was accepted. Keywords Employer branding, Generation Z, Work values, Intrinsic work values, Extrinsic work values, Altruistic work values, Status-associated work values and Social work values.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-53506
Date January 2016
CreatorsGimbergsson, Evelin, Lundberg, Sandra
PublisherLinnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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