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All PR är god PR? : En studie kring rapporteringen av Sverigedemokraterna i lokalpress

Research question: What role does media play in that xenophobic political parties becomes successful or not? Cohan explains it as:“The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about.”    According to this, researchers argue that media creates a supply factor by merely bring attention to certain phenomenon. To this background, it is reasonable to suspect that media, merely bringing attention to the Sweden Democrats, has brought visibility anf attention to the party that could be essential for the Sweden Democrats success. research question for this study is: How does the local media-coverage of the Sweden Democrats have a role in the party’s success, in a municipality where the party is successful compared to a municipality where the political support is weaker?  Purpose: The purpose of this study is, before the elections for the municipal council in 1998, 2002 and 2006, systematically review the local press media-coverage of the Sweden Democrats in Karlskrona, a municipality where the Sweden Democrats are successful and Växjö, a municipality where the party is not as much successful.   Method: To fulfill my purpose of this study, I studied all articles concerning the Sweden Democrats before a few months before the elections of 1998, 2002 and 2006 in Smålandsposten and Blekinge Läns Tidning. The articles were then reviewed systematically and then later categorized through certain categories. This contributed to what had been written about the Sweden Democrats. Conclusions: The hypothesis that media, unaware, has created a foundation for the success of the Sweden Democrats has been confirmed to some extent in this study. The media coverage the Sweden Democrats was not as frequent as it was when the party began to have political success. Local media’s focus in their articles about the Sweden Democrats differs from a strong municipality for the Sweden Democrats to a municipality with weaker support..    This study has also shown that in municipalities that have weak support for the Sweden Democrats tend to stigmatize the party more than in a municipality that is strong for the Sweden Democrats. However as this study has shown is that stigmatization of the Sweden Democrats has not slown down their success. Quite the opposite, it has gained their success

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:vxu-6927
Date January 2009
CreatorsPersson, Dennis
PublisherVäxjö universitet, Institutionen för samhällsvetenskap
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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