Master of Agribusiness / Department of Agricultural Economics / Vincent Amanor-Boadu / Transforming Belmont Estate from a traditional agricultural production business into a
profitable agri-tourism enterprise is the issue addressed in this thesis. The importance of
this problem rests on the fact that the author is the general manager of this family business
and needs to organize it in ways that facilitates its ability to keep growing in a rapidly
changing market environment. Given the increasing positioning of Grenada as a preferred
tourist destination and the increasing number of people who are responding to this
positioning, the management of Belmont Estate believes that transforming this traditional
agricultural production business into an agritourism business will create significant value
for shareholders and stakeholders.
The process of transforming the organization needs to start with a new way of envisioning
it. Therefore, a strategic direction and a compelling value proposition were developed. An
assessment of the business environment was conducted to develop a framework where
specific strategies could be developed to support the new strategic direction that has been
established. Additionally, a financial analysis that focused on the contribution of the
different enterprises to the new strategic direction was conducted to assess the potential
financial outcome of this effort.
The results show that Belmont Estate is well-positioned to benefit from increasing tourism
business in Grenada. If the management of Belmont Estate can implement the strategic
plan, it can successfully transform Belmont Estate from an agricultural production business
into an efficient agritourism business that not only creates value for its shareholders and
stakeholders but offers a welcome diversity to Grenada’s growing tourism industry.
| Identifer | oai:union.ndltd.org:KSU/oai:krex.k-state.edu:2097/7073 |
| Date | January 1900 |
| Creators | Nyack-Compton, Shadel |
| Publisher | Kansas State University |
| Source Sets | K-State Research Exchange |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
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