The subject of this thesis is the strategic development of the company Infinity Sport, s. r. o., which operates in the market of nutritional supplements, sportswear and other sporting goods. The data needed to assess the current state of the company and to select a suitable development strategy were obtained using various analytical methods detailed in the theoretical part. In the analytical part, individual methods of strategic analysis were applied to a particular enterprise, and the results were integrated into the SWOT analysis, which was the basis for the design of a specific growth strategy of the company. In the design section, individual possibilities of expansion to the new market were elaborated, from which the most suitable alternative, which should be used by the company in the case of the realization of the development, was chosen.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318291 |
| Date | January 2017 |
| Creators | Toroni, Adam |
| Contributors | sport,, Marek Legelly, obchodný zástupca firmy infinity, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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