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Self-propelled forage harvester sales analysis

Master of Agribusiness / Department of Agricultural Economics / Major Professor Not Listed / Self-propelled forage harvesters are used to make feed for livestock. Producers
prefer forage made with these machines because they are able to deliver a feed value that
enables improved productivity of their animals in terms of milk production for dairy
animals and weight gain for beef animals. Self-propelled forage harvesters are able to
make a variety of feed from different crops, including whole-plant corn silage, earlage, and
haylage, among others. The self-propelled forage harvester is a complex and expensive
piece of machinery for a producer to own.
The self-propelled forage harvester market in the United States is a growing market,
but small when compared to other equipment such as combines. In today’s environment,
productivity is crucial to the success of the agricultural producer. Self-propelled forage
harvesters are no exception. Growth of the self-propelled forage harvester market is
reflected in increased unit sales, total horsepower sold, and average horsepower of the selfpropelled
forage harvesters sold in the United States. This study looks at changes in the
number and size of self-propelled forage harvesters being purchased and what factors
might be driving those changes.
This study found that the amount of milk produced, the type of customer
purchasing the equipment, and the average price of milk a producer received explained
81.2% of the variation in the number of self-propelled forage harvesters sold from 2000-
2014. Study results also show that the size of dairy operation, the type of customer
purchasing the equipment, and the average price of milk explained 88% of the variability in
total horsepower of self-propelled forage harvesters sold from 2000-2014. Finally, the size
of dairy operation that a typical cow comes from, the type of customer purchasing the
equipment, and the average price of corn were able to explain 98% of the variation of
average horsepower of self-propelled forage harvesters over that same time period.
The model and analysis will be shared with product planners from John Deere as
they develop new machine specifications for self-propelled forage harvesters in the future.

Identiferoai:union.ndltd.org:KSU/oai:krex.k-state.edu:2097/35746
Date January 1900
CreatorsLarson, Geremy
PublisherKansas State University
Source SetsK-State Research Exchange
Languageen_US
Detected LanguageEnglish
TypeThesis

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