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Previous issue date: 2012-08-17 / Sem ag?ncia de fomento / Popular retail communication in the perspective of reception by common people, taking in consideration the influence of the aesthetic seduction of such communication in the Point of Sale. The methodology used is the Comprehensive Sociology (Michel Maffesoli). The techniques used to analyze the object of study are mainly Bibliographical Research, Participant Observation. The epistemological connection constructs the researcher s point of view, with the Comprehensive Sociology preceding the notions Hedonism, regarding consumption, popular consumption, and habits referring to common people. Such notions will be used to analyze the object of study: Lojas Marisa. / A comunica??o do varejo popular sob a inst?ncia da recep??o dos populares observando a influ?ncia da sedu??o est?tica dessa comunica??o no Ponto de Venda. A metodologia aplicada ? Sociologia Compreensiva (Michel Maffesoli). As t?cnicas que abordam o objeto de estudo s?o, principalmente, a Pesquisa Bibliogr?fica, a Observa??o Participante. A costura epistemol?gica constr?i o olhar da pesquisadora com a Sociologia Compreensiva, precedendo a no??es sobre o Hedonismo, o consumo, o consumo popular, h?bitos referentes aos populares, fazendo dessas as no??es do escrut?nio do objeto de estudo: as Lojas Marisa.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4508 |
| Date | 17 August 2012 |
| Creators | Reis, Luciana Braun |
| Contributors | Rahde, Maria Beatriz Furtado |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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