The purpose of this study aims at researching the development of promotion strategy of the hotel industry. Take ABC Hotel as the case study of this paper, and analyze it by external environment and internal conditions. The objective of this paper is to analyze and understand the industry environment and possible future situation, and then to provide attainable suggestions for the future development.
The case study explores the competitive formulation and the competitive strategies and should make a model case for hotel industry as a whole.
The conclusions drawn in this paper are as follows
1. Taiwan tourism has the advantage in the elements of abundant and diversified natural landscapes and the increasing volume of inbound tourist. The government can combine the civil power and under the cooperative mechanism of the leisure industry, the domestic tourism should be leaded to prosperity.
2. The tourism trends are as follows(1)Chain administration(2) Fundamental income is depended on Food and beverage (3)Brand diversity (4)Service diversity(5)Growing of the domestic tourism and the conference market(6)Integrated alliance with related sectors(7)Application of information technology
3. ABC Hotel is more aesthetic than other competitors through the value-chain and internal conditions analysis. In the Blue Ocean age ,ABC Hotel can create its own Blue ocean by connecting the art and promotion.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0828107-164352 |
| Date | 28 August 2007 |
| Creators | Lee, Yuan-Ching |
| Contributors | Ming-Chu Yu, Ying-Chun Li, Yu-Ping Wang, Bih-Shiaw Jaw |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0828107-164352 |
| Rights | not_available, Copyright information available at source archive |
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