This thesis deals about franchising and its aplication in practice. The objective of this thesis is evaluation of weak and strong points of franchising system of OREA HOTELS. The first part deals about definitions, advantages and disadvantages of franchising and expansion of franchising in the world. The practical part deals about advantages and requirements of franchising system of chosen company. Recommendations that would lead to improvement of those weak point are part of this thesis too.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17000 |
| Date | January 2009 |
| Creators | Kuchařová, Jana |
| Contributors | Turnerová, Lenka, Khelerová, Vladimíra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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