Coaching has become a phenomenon of the 21st century. It is considered to be one of the most effective methods of personal and corporate development and the way of communication. When participating in management style, coaching tends to strengthen responsibility, creativity, motivation and power to overcome internal and external barriers obstructing staff improvement. The aim of the thesis is to analyze the use of coaching in hotel chains management. Borders disappearence, free trade and the internationalization process create favorable conditions and new opportunities for expansion of hotel chains, recruitment of international workforce as well as the arrival of large numbers of both domestic and foreign tourists. The society has discovered the extraordinary potential of multicultural teams, but also realizes the threat caused by their improper leading. Nowadays, the managers and directors are forced to work under increasing pressure. Firms and employees requirements are becoming more and more demanding. On one hand, flexibility, independence, expertise and ability to act effectively in crisis situations are needed. On the other hand, ambitions and aspirations of employees themselves are also getting more obvious. The companies already know that a well-chosen leadership styles lead to the attainment of corporate goals and achieve personal and professional staff developement. During the eight-month work placement in one of the leading Spanish hotel chain Iberostar on the Canary Islands was studied approach and management styles on different levels of the organizational structure. Based on observations, structured interviews and the actual involvement in the managerial team work, the study serving as a basis for a final proposal for the application of coaching in this particular chain has been created. Considering the international work environment and multicultural teams, so typical just for tourism industry, the issue of cross-cultural management is also discussed. The previous coaching and intercultural communication studies at Johannes Kepler University in Linz have become the theoretical basis in this area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:80375 |
| Date | January 2011 |
| Creators | PANSKÁ, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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