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Provision of Mature Traveler Desired Services and Attributes by Hotel Type and Size

In the past the mature market was often misunderstood and not considered to be a profitable market segment for hotel operators to pursue. Growing demographic numbers and increased affluence within the mature market are reasons for reconsideration. This study examined the business value of the mature traveler and the provision of services and attributes desired by mature travelers, as perceived by managers.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc278303
Date12 1900
CreatorsPotter, Virgil E. (Virgil Eugene)
ContributorsEmenheiser, Daniel, Thomas, L. Fred (Lawrence Fred), Tas, Richard Francis, 1950-
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Format[x], 125 leaves, Text
CoverageUnited States - Texas
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Potter, Virgil E. (Virgil Eugene)

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